Director, Sales Activation (Data)

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

About the Role

We are seeking a Director, Sales Activation (Data) to support the growth of Inizio Evoke's Data, Analytics, and Measurement offerings. You will serve as a revenue-driving leader responsible for identifying, shaping, and closing new opportunities for Inizio Evoke's data-driven solutions.

You will focus on enterprise-level clients across pharma, biotech, and health-tech, building relationships with brand, commercial, analytics, media, and omnichannel leaders. Your goal is to expand adoption of our data products, real-world insights, campaign measurement solutions, advanced analytics, and integrated data and creativity offerings.

This role reports to the Chief Data Officer.

You Will:

Drive data-product revenue

• Lead sales efforts for Inizio Evoke's Data & Impact, analytics, and measurement offerings, including audience insights, campaign attribution, real-world data solutions, and predictive analytics.

• Lead solution design for pitches and proposals, creating the optimal blend of data, analytics, and strategy to solve client challenges.

• Build and progress a strong pipeline focused on brands, BU leaders, analytics leads, data science teams, and omnichannel owners.

Prospect into high-value targets

• Identify and deeply engage target client groups who purchase or influence data, measurement, analytics, real-world insights, or SaaS-based decision tools.

• Leverage a hunter approach to uncover whitespace opportunities across brand, commercial excellence, media, and digital transformation.

Shape compelling data-driven narratives

• Translate complex data solutions into intuitive, value-driven stories that resonate with senior decision-makers.

• Partner with teams to integrate data into broader marketing, customer engagement, and measurement solutions.

Design custom configurations and recommendations

• Tailor solution components, including datasets, methodologies, modeling approaches, measurement frameworks, dashboards, and reporting based on client goals.

• Work cross-functionally to build prototypes, POVs, and insights frameworks that advance new business discussions.

Drive momentum in the sales process

• Serve as a trusted expert throughout the entire pursuit cycle.

• Help progress opportunities through pipeline stages by anticipating client needs and ensuring technical alignment.

Represent Inizio Evoke externally

• Build credibility as a go-to partner for data-driven marketing and measurement solutions.

Support account transition and growth

• Partner with Managing Directors and Client Growth leaders to convert new wins into anchor relationships and expand data-product reach across portfolios.

You Will Bring:

• 5–10 years of experience working in healthcare data, analytics, measurement, or SaaS (e.g., analytics platforms, real-world data products, marketing measurement tools, omnichannel data systems, or related environments).

• A proven track record of selling data products, audience targeting, real-world insights, measurement/attribution solutions, analytics platforms, or SaaS tools to pharma/biotech.

• A hunter orientation with demonstrated ability to create and close net-new business at scale.

• Deep understanding of how brand/commercial teams use data to inform strategy, omnichannel activation, media effectiveness, content personalization, and lifecycle optimization.

• Experience shaping and leading complex enterprise pursuits involving data science, analytics, technology, and marketing partners.

• Ability to simplify complex data capabilities into compelling stories and commercial value propositions.

• Strong collaboration skills and ability to work across matrixed teams (analytics, data science, strategy, technology, creative).

• Self-starter mindset with a consultative, solution-oriented approach.

• Willingness to travel for pursuits and key presentations.

Work Environment and Benefits:

Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Compensation
$140,000—$160,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.