Director of Go-to-Market (GTM) Strategy & Operations

Unitek Learning Education Group Corp. (“Unitek Learning”) is a leader in healthcare‐focused workforce development. With over 30 years of experience, Unitek Learning provides customized education programs that bridge the gap between academic preparation and real-world clinical needs. Drawing on its deep roots in nursing education, Unitek Learning helps hospitals and health systems build sustainable talent pipelines by embedding faculty and curriculum directly into hospital settings through its “School in a Box” and integrated workforce solutions. In partnership with hundreds of clinical sites, we upskill incumbent staff, train new clinicians, and enable hospitals to better recruit, retain, and advance nursing talent.

Unitek Learning is seeking a results-driven Director of Go-to-Market (GTM) Strategy & Operations to lead the operational execution of the Workforce Solutions go-to-market strategy.

This role is responsible for building and managing the commercial operating infrastructure that supports scalable growth, including segmentation, pipeline management, forecasting, sales enablement, and GTM performance cadence. The Director of Go-to-Market (GTM) Strategy & Operations partners closely with Sales, Marketing, Business Intelligence, and Finance to ensure disciplined execution as the business evolves and scales.

This role supports Unitek Workforce Solutions’ category-creation strategy by enabling precision, consistency, and conversion across the GTM motion.

• Design and operationalize the go-to-market framework for Workforce Solutions
• Translate growth strategy into repeatable GTM systems and processes
• Define and manage segmentation, ICPs, and account prioritization models
• Own pipeline structure, CRM governance, forecasting methodology, and data hygiene
• Establish and run GTM performance cadence (weekly, monthly, quarterly)
• Define the sales enablement roadmap and ensure segmentation-aligned materials exist
• Partner with Marketing to prioritize enablement assets and campaigns (not content creation)
• Support conference and event strategy from a commercial and ROI-driven perspective
• Operationalize referral, channel, and alliance motions through tracking and attribution
• Partner with Finance on compensation mechanics and incentive alignment
• Serve as the primary GTM operations partner to Sales leadership and the SVP
• Reduce reliance on high-cost, low-conversion activities by prioritizing precision over volume

What Success Looks Like

• Clear segmentation and focused account coverage
• Predictable, accurate pipeline and forecasting
• Consistent use of enablement materials by Sales
• Improved sales velocity and conversion rates
• Reduced dependency on executive leadership for sales operations
• A scalable, disciplined GTM engine that supports growth

• Bachelor’s degree required
• 8+ years of experience in Sales Operations, GTM Operations, or Revenue Operations
• Proven experience building and scaling GTM systems in a growth environment
• Strong analytical, operational, and systems-thinking skills
• Experience partnering with senior sales leadership
• Ability to influence without authority and drive accountability

Preferred Qualifications

• Experience in healthcare, workforce solutions, or education-adjacent industries
• Experience supporting complex, consultative B2B sales cycles
• Advanced CRM and GTM technology experience
• Experience working closely with executive leadership teams

We Offer:

• Medical, Dental and Vision starting the 1st of the month following 30 days of employment
• 2 Weeks’ starting Vacation per year.  Increasing based on years of service with company
• 12 paid Holidays and 2 Floating Holiday
• 401K with a Company Match
• Company Paid Life Insurance at 1x’s your annual salary
• Leadership development and training for career advancement
• Tuition assistance and Forgiveness for you and your family up to 100% depending on program