Director of Demand Generation & AI Marketing Operations

As the first Director of Demand Generation & AI Marketing Operations at Tomorrow.io, you’ll play a pivotal role in shaping and scaling high-quality pipeline growth for our enterprise business. This is a highly hands-on role that blends creativity, analytics, and automation to deliver measurable impact. Leading with AI and automation, you’ll own the strategy and execution of digital campaigns, oversee website optimization, drive GEO/SEO strategy, and design and optimize marketing automation processes like lead routing, scoring, and system integration. You’ll partner closely with sales, product marketing, and external vendors to ensure Tomorrow.io is continuously driving demand, awareness, and conversion at scale.

This role will report to Chief Product & Engineering, while maintaining a close working partnership with Marketing and Enterprise teams.

What you bring…

• 5-7 years of experience in growth marketing, demand generation, or digital marketing, B2B SaaS with an enterprise focus is a must.

• Proven track record of building and scaling growth programs that deliver measurable pipeline

• Strong experience with AI workflows and automation, e.g. ChatGPT, Cursor, Copilot, Claude, Figma Al, Midjourney, Gemini

• Strong experience using workflow automation tools (like Zapier, N8n, etc.)

• Strong background in website optimization and GEO/SEO, with experience leading testing and performance improvement initiatives

• Expertise with HubSpot, Salesforce, GA4, LinkedIn Ads Manager, Google Ads, and GEO/SEO tools such as Ahrefs or SEMrush

• Experience working with external vendors or agencies to extend capabilities and scale programs

• Experience in growth-stage startups or tech-driven environments, ideally where automation and tooling were key to scaling demand

What you’ll do…

• Lead enterprise growth through an AI-first approach, embedding automation and data-driven decision-making into every channel and campaign

• Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance

• Build, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.)

• Oversee paid media campaigns (LinkedIn, Google, etc.), ensuring effective targeting, messaging, and ROI

• Direct GEO/SEO initiatives, including strategy development and management of external partners/agencies

• Analyze, report, and present campaign performance to leadership, using insights to refine future strategies

If your experience is close but doesn’t fulfill all requirements, please apply. Tomorrow.io is on a mission to build a special company. To achieve our goal, we are focused on hiring people with different backgrounds, perspectives, and experiences.

About Tomorrow.io:

Selected by TIME Magazine as one of the Top 100 Most Influential Companies in the World, Tomorrow.io is the world's leading Resilience Platform™. Combining next-generation space technology, advanced generative AI, and proprietary weather modeling, Tomorrow.io delivers unmatched forecasting and decision-making capabilities. Trusted by six of the top ten Fortune 500 companies, Tomorrow.io empowers organizations to proactively manage weather-related risks, opportunities, and enhance operational efficiency. From cutting-edge weather intelligence to real-time early warning systems, Tomorrow.io enables predictive, impact-based action for a safer, more resilient future. Learn more at Tomorrow.io.

Ethos: Our ethos guides us in everything we do - The people of Tomorrow are here to make an impact, they show true grit, and always put people first.

How we roll: We believe that magic happens when people work together. The People of Tomorrow take ownership with a bias for action. We believe in transparency and directness, putting work before ego, and empathy. The People of Tomorrow have a can-do attitude, are resilient, and curious. They are growth oriented, value people striving to be experts, and love to have fun. Here, your success is achieved by your impact and deliveries and not by the hours you put in. We have flexible hours and unlimited vacation days policy. The People of Tomorrow show empathy, mutual respect and work as one diverse team. We grow fast and move faster but we always see people first. Each person has their own career growth path for we believe that the only way for the company to grow is if you grow.