Director, Customer Marketing

Do you want to empower organizations to build smarter compensation strategies while ensuring fair pay for all employees?

Syndio is a Series C technology company leveraging advanced technology and responsible AI to accelerate decision-making, streamline compliance, and democratize insights for consistent, equitable compensation practices at scale. Backed by $83M in investments from Bessemer Venture Partners, Voyager Capital, and Emerson Collective, we are expanding our team and products to help companies align their rewards strategies with their business goals.

Our customers are our greatest asset. Syndio partners with many of the world’s most recognized and respected enterprises, helping them implement leading-edge compensation solutions with expert guidance. We analyze pay for over 10 million employees across dozens of countries, ensuring fair, defensible rewards that drive better business outcomes.

Join us in our mission to help companies make smarter pay decisions they can trust!

About the role

As the Director of Customer Marketing, you will be a member of the marketing senior leadership team reporting directly to the Chief Marketing Officer. You will lead a high-impact team responsible for the entire post-purchase customer journey—from initial engagement to long-term advocacy.

This role is for a hands-on leader who can integrate lifecycle marketing, revenue expansion, and community building into a seamless experience. You will oversee specialized functions in lifecycle engagement, retention strategy, and event-based community building to drive growth across our customer base.

Why this job is exciting

• Departmental Leadership: Architect and lead the Customer Marketing department, managing a team of specialists across Engagement/Lifecycle, Revenue Retention & Expansion, and Community & Events.

• Engagement & Lifecycle Strategy: Own the end-to-end messaging strategy, including audience segmentation and personalized journeys to drive adoption and usage.

• Drive Revenue Expansion: Design and scale marketing motions that support revenue retention and seat expansion, working closely with sales and customer success to maximize customer lifetime value.

• Community & Advocacy: Oversee Syndio’s customer community and events strategy, turning users into champions and vocal advocates through high-impact programming and peer-to-peer networking.

• Cross-Functional Collaboration: Serve as a core partner to the Product, Demand Gen, and Ops & Analytics teams to ensure a unified customer experience.

• Data-Driven Optimization: Partner with the Marketing Analytics team to build performance dashboards, using experimentation and insights to demonstrate marketing’s contribution to retention and expansion.

About you

• Enterprise experience: Knowledge of how to engage with F2500 CXOs via multiple channels to drive engagement and expansion.

• Leadership Experience: 10+ years of marketing experience, with a proven track record of managing high-performing teams in a B2B SaaS environment.

• Lifecycle Expertise: Deep expertise in multi-channel orchestration (email, in-app, notifications) and customer lifecycle management.

• Revenue Focus: Demonstrated ability to drive measurable business outcomes, specifically in revenue retention and account expansion.

• Strategic Collaboration: Experience functioning in complex, matrixed environments, with the ability to influence stakeholders at the executive level.

• Mission Alignment: A passion for workplace equity and the ability to communicate Syndio's values to a diverse audience of global brands.

Why you'll love it here:

• 💰 Competitive Compensation. For this role our salary is targeted at $166,000 -$195,000 per year. Final offer amounts are determined by factors such as experience and expertise. We take a geo neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

• 🏆 Syndio Equity. So you can share in Syndio’s success.

• 🏝 Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.

• Paid parental leave

• 🩺 Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.

• 🏥 Life Insurance & Disability. Syndio covers the full premium.

• 🏦 401(k). To help you save for your future

• Fully remote model - #LI-Remote

The interview overview

Below you'll find an outline of the interview plan for our Director, Customer Marketing position. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team

• 30 minute zoom interview with the Hiring Manager

• Three video interviews with several team members - 2.5 hours

• Final interviews with the CMO - 1 hour

At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us.

Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.