Digital Marketing & Operations Manager - SD, Remote: Colombia - Costa Rica, Fulltime.

Overview

Gorilla Logic is seeking a hands-on Digital Marketing and Operations Manager to own our marketing systems, campaign operations, ABM execution, paid media, and performance measurement. This role is the operational backbone of the marketing team, ensuring clean data, scalable processes, and reliable attribution from first touch through pipeline impact.

Reporting to the Head of Marketing, you’ll work closely with a small, agile marketing team and partner with Sales, SalesOps, and RevOps to build audiences, execute campaigns, and continuously improve lead quality, routing, and conversion. You will also help advance our use of AI across marketing workflows by testing and implementing practical automations that increase speed, consistency, and performance.

Key Responsibilities

HubSpot & Lead Lifecycle

Own HubSpot architecture: workflows, automation, forms, lists, segmentation, governance

Own lead lifecycle execution: creation, routing, scoring, nurture, qualification, and sales handoff

Define and optimize routing logic, scoring models, and lifecycle stages with Marketing and Sales

Maintain database health: enrichment, deduplication, suppression, segmentation accuracy and ongoing data quality improvements

Campaign Operations & Execution

Own campaign architecture and governance across channels, including campaign taxonomy, naming conventions, UTMs, and tracking standards

Ensure end-to-end campaign execution and QA from audience to ads to landing pages to workflows to Salesforce visibility and reporting

Build and manage campaigns in HubSpot and Salesforce, including campaign setup, tracking, and alignment with reporting requirements

ABM & Audience Operations

Build and maintain target account and persona lists for 1 to 1 and 1 to few campaigns

Partner with SalesOps and RevOps to ensure list accuracy and alignment

Execute and activate audiences in ZoomInfo and other ABM/ABX platforms, , coordinating closely with Sales and marketing stakeholders

Paid Media

Own LinkedIn Ads and Google Ads strategy and execution, including campaign creation, testing, optimization, and scaling

Manage paid media budgets, bids, and performance improvement plans, using data to drive continuous optimization

Analytics, Measurement, and Reporting

Own GA4 and Google Tag Manager measurement strategy, implementation, and ongoing troubleshooting

Build and maintain dashboards in HubSpot and Salesforce to track funnel performance, conversion, pipeline impact, and ROI

Provide performance insights and recommendations to marketing leadership as needed to inform optimization decisions

MarTech and Automation

Own and optimize the marketing tech stack (HubSpot, ZoomInfo, RingLead, Sendoso, and related tools), including integrations, troubleshooting, and documentation of key processes

Evaluate and recommend new tools and automation opportunities that improve speed, quality, and scalability of marketing execution

Apply AI tools to improve marketing operations, including automation, lead qualification, scoring and routing enhancements, and workflow optimization through testing and iteration

Qualifications

5+ years of B2B marketing operations and digital marketing experience

Hands-on expertise in HubSpot, including automation, workflows, lead routing, and lifecycle management

Experience building and scaling ABM programs using ABM/ABX platforms (e.g., ZoomInfo or similar)

Proven experience managing and optimizing LinkedIn and Google Ads campaigns

Working knowledge of Salesforce campaign tracking, attribution, and CRM integration

Experience with GA4, GTM, and marketing performance reporting

Demonstrated experience applying AI tools to automate workflows and improve lead scoring, qualification, or operational efficiency

Strong systems thinker with high attention to detail and comfort owning cross-functional initiatives