CRM Manager – South Asia Corridor

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

CRM Manager – South Asia Corridor

Role Overview

We are looking for a data-driven CRM Manager to architect and execute lifecycle strategies for our South Asia corridor.

Reporting to the Head of Performance Marketing, you will own the end-to-end customer journey—from onboarding and activation to retention and reactivation. You will leverage advanced CRM automation to drive LTV (Lifetime Value), on-boarding conversion and lifecycle retention for our South Asian user cohorts. This is a technical and operational role requiring deep expertise in segmentation, funnel optimization, and multi-channel orchestration.

Key Responsibilities

Lifecycle Strategy & Orchestration

• Journey Mapping: Design and implement complex, multi-touch lifecycle journeys (Welcome, Activation, Retention, Churn Prevention, Win-back) using logic-based automation.

• Multi-Channel Execution: Orchestrate campaigns across Email, Push Notification, In-App Messages, SMS, and WhatsApp to deliver the right message at the optimal time.

• Localization Strategy: Adapt global retention strategies for the South Asian market, ensuring value propositions (speed, rates, reliability) are tailored to specific corridor behaviors (e.g., high-frequency low-value vs. low-frequency high-value senders).

Data-Driven Optimization & Experimentation

• Segmentation & Personalization: Utilize behavioral data to build dynamic segments (e.g., RFM analysis, propensity-to-churn models) for hyper-personalized messaging.

• A/B & Multivariate Testing: rigorous testing of subject lines, creative, send times, and channel mix to optimize Open Rates, CTR, and Conversion.

• Funnel Analysis: Monitor drop-off points in the user journey and deploy automated interventions to recover abandoned transactions.

Campaign Operations & Hygiene

• Technical Setup: Manage the technical execution of campaigns within the CRM platform (e.g., Braze, CleverTap), HTML template management, deep-linking, and liquid coding nice to have but not crucial.

• Database Hygiene: Ensure contact lists are clean, compliant (GDPR/preference management), and optimized for deliverability.

• Reporting: Weekly analysis of campaign performance against core KPIs (Conversion Rate, Retention Rate, Churn, LTV).

What We’re Looking For

Experience

• 1+ years of experience in CRM / Lifecycle Marketing within a high-growth B2C app, fintech, or e-commerce environment.

• Deep technical proficiency with enterprise CRM tools (e.g., Braze, CleverTap, Salesforce Marketing Cloud, Customer.io).

• Strong track record of improving Retention and LTV through automated workflows.

• Experience managing high-volume communication for specific regional markets (experience with South Asian markets is a plus).

Skills & Attributes

• CRM Architecture: You understand triggers, APIs, webhooks, and how data flows between the product and the CRM tool.

• Analytical Mindset: You live in the data. You can look at a cohort report and immediately identify why retention dropped in Month 2.

• Copywriting: Ability to write clear, conversion-focused copy in English.

• Cultural Context: Familiarity with the South Asian diaspora (India/Pakistan/Bangladesh) and their remittance behaviors is highly desired, but we value CRM excellence first.

• Technical Skills: Basic HTML/CSS for email rendering; Liquid/Jinja templating knowledge is a strong advantage, all nice to have but not crucial.

Success Metrics

• Uplift in Activation Rate (Registration - First Transaction).

• Increase in 30 day retention, onboarding conversion and 3 to 6 month retention.

• Improvement in Campaign ROI and reduction in CAC (via referral/organic lift).

• Reduction in Churn for South Asian cohorts.

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value.

• Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes.

• Ownership 🤝 We take responsibility for global outcomes, not just local wins.

• Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact.

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Diversity & Inclusion at LemFi

To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.

Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.