CRM Manager - Live Casino Retention

Betsson

Malta permanent

Posted: November 26, 2025

Job Description

Excellent opportunity to join Betsson Group as our new full time CRM Manager - Live Casino Retention.

THE WOW

Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.

In this role you are accountable for the successful end-to-end delivery of below the line (BTL) Live Casino Retention campaigns and communications across a variety of the group’s brands and markets. You will be measured on your ability to impact top-line KPIs; your main objectives are to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value.

THE CHALLENGE:

You will definitely be busy! Here is a taste of what you will be involved with:

• Customer Communication and Campaigns: Manage and execute hyper-segmented Live Casino campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.

• Project Management: Use JIRA to efficiently manage projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.

• Automation and Scalability: Implement automated campaign journeys to increase operational efficiency and enable campaign scalability.

• CRM Budget: Utilise advanced prediction modelling to optimise the CRM spend budget. This ensures investment in the right customer segments to drive growth and minimise budget wastage.

• Campaign Optimisation: Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions.

• Analysis: Ensure that campaign analysis is carried out to determine the ROI, and continually tweak and improve Live Casino Retention lifecycle offers and player communications to maximise profitability.

• Process Improvement: Identify opportunities for campaign and process improvement within your team and the broader department, quantify their impact, and drive implementation.

• Localisation and Compliance: Optimise CRM plans to be relevant and localised for each market and collaborate with local market teams to understand competitor activity, regulatory requirements, limitations, and local trends.

• Cross-Team Collaboration: Work closely with the Support team to optimise campaign customer journeys to reduce contact-drivers.

• Stakeholder Reporting: Provide reporting to senior stakeholders on the success of lifecycle activities, demonstrating a deep understanding of what motivates Casino customers.

• On-call: In addition to standard working hours, you will also work on a roster along with other Managers and Coordinators to provide afterhours support on any incidents relating to Live Casino Retention campaigns.

What we are looking for:

• Good understanding of player segmentation, player bonuses and incentives.

• Excellent ability to interpret CRM data and derive actionable insights.

• Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.

• Genuine interest in the Live Casino sector with a deep understanding of the Live Casino products offered by Evolution, Pragmatic Play, and Playtech.

• Strong project management skills, enabling you to handle multiple campaigns and tasks concurrently.

• Results-driven and customer-focused mindset.

• Excellent written and verbal communication skills in English.

• Minimum of 4 years’ CRM experience, ideally from a similar role in the iGaming industry.

• Experience from working in a multi-brand and multi-jurisdiction environment.

EXTRA AWESOME:

• Proficiency in Spanish, Portuguese, Greek or Latvian language

CHALLENGE ACCEPTED?

By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.