CRM Manager - Fixed Term Contract

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together. 

 

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment. 

Across the UK and Rep of Ireland, we operate a portfolio of renowned consumer brands, including Ladbrokes, Coral, Gala, Foxy, Bwin and Party. 

As a CRM Manager, you will play a critical role in delivering automated, data-driven lifecycle marketing strategies that maximise customer value and drive commercial performance. You will own the design, execution and optimisation of customer journeys across the lifecycle, leveraging modern CRM platforms (e.g. Optimove) and decisioning capabilities. 

This role goes beyond campaign execution — it is focused on orchestration, automation and continuous optimisation. You will lead a small team, drive performance improvements, and ensure CRM is operating as a scalable growth engine across multiple brands. 

Ultimately, your role will contribute to building strong customer relationships, improving retention and reactivation, and delivering measurable business impact. 

We offer flexible working options to accommodate diverse needs and promote work-life balance. 

Essential 

• Proven experience in CRM / lifecycle marketing (typically 5+ years), with a strong focus on automation and performance optimisation. 

• Experience with marketing automation platforms (e.g. Optimove, Salesforce Marketing Cloud or similar). 

• Strong analytical skills, with the ability to translate complex data into clear, actionable insights. 

• Demonstrated experience driving commercial performance through CRM (retention, reactivation, revenue uplift). 

• Strong understanding of customer journeys, lifecycle management and personalisation at scale. 

• Experience working in fast-paced, multi-brand or high-volume environments. 

• Strong stakeholder management and communication skills across different levels of seniority. 

Desired 

• Experience within online gaming, betting or similar industries. 

• Understanding of incrementality measurement, testing frameworks and control group methodologies. 

• Familiarity with real-time CRM and event-based marketing. 

• Basic technical understanding (HTML, data structures, CRM tools). 

• Experience managing and developing teams. 

• Degree in Marketing or a related field. 

Lifecycle, Automation & Decisioning 

• Design, implement and optimise automated, always-on lifecycle journeys. 

• Leverage CRM platforms (e.g. Optimove) to deliver customer-level decisioning and prioritisation. 

• Drive a shift from manual campaign execution to automation-first CRM delivery. 

• Implement and optimise real-time and event-based communications. 

• Ensure effective contact strategy and customer experience management across channels. 

• Drive scalable personalisation through dynamic content and segmentation frameworks. 

Marketing Execution & Performance 

• Own end-to-end CRM performance across channels (email, push, onsite, etc.), ensuring delivery against commercial targets. 

• Ensure high-quality execution standards across audience selection, creative, and proposition. 

• Oversee campaign tracking and measurement frameworks to ensure accurate attribution of CRM activity. 

• Lead regular performance reviews (weekly/monthly/quarterly), providing clear insights and actionable recommendations. 

• Present CRM performance and optimisation plans to senior stakeholders, including Head of CRM and P&L owners. 

• Ensure all CRM activity is compliant, responsible and aligned with regulatory requirements. 

Experimentation & Optimisation 

• Own the test & learn roadmap, embedding a structured experimentation culture. 

• Design and implement A/B testing frameworks, including control group methodologies. 

• Measure and optimise for incremental impact, not just engagement metrics. 

• Translate insights into scalable improvements across lifecycle journeys and campaigns. 

Innovation 

• Build and maintain strong relationships with CRM and technology partners (e.g. Optimove and other vendors). 

• Collaborate with technology and data teams to enable new capabilities and integrations. 

• Lead delivery of CRM innovation projects (e.g. automation, data-driven creatives, new channel adoption). 

• Drive adoption of new tools, processes and ways of working across the CRM function. 

People Management 

• Manage and develop a team of approx. 1–5 CRM professionals. 

• Coach and mentor team members to build expertise in lifecycle marketing, automation and optimisation. 

• Identify skill gaps and implement development plans to strengthen team capability. 

• Foster a high-performance, collaborative and accountable team culture. 

Equal Opportunities.

If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.

We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.