CRM Lead (m/f/d)

About Redcare Pharmacy:

As Europe's leading online pharmacy, Redcare Pharmacy is driven by our dedicated teams and the latest innovations. We strive to create a pleasant and collaborative working environment in which every employee feels comfortable and is happy to contribute to our vision: "Until every human has their health". If you are looking for a meaningful career that matches your values, join our team and start your #Redcareer today.

 

About the Role:

You are a Lead CRM Manager within our CRM Department for Belgium. You drive the CRM strategy for the Belgian market, with a focus on personalization, automation, and data-driven customer engagement.

You work closely with cross-functional teams to optimize the customer journey, implement impactful CRM initiatives, and contribute to sustainable growth and commercial success at Redcare Pharmacy.

 

About your tasks:

• You take responsibility for the existing customer strategy and its development potential for the Belgium market, with a focus on personalization and automation.

• You are responsible for achieving revenue targets, planning advertising budgets, and implementing CRM measures in Belgium.

• You keep an eye on the holistic customer journey across all marketing channels.

• You plan email, push and print activities, as well as campaigns and promotions.

• You ensure regular KPI monitoring and reporting – especially regarding activation rates, repurchase rates, and average basket values across different customer segments, as well as channel KPIs.

• You define and optimize cross-departmental processes.

 

About You:

• You have several years of CRM experience in a fast-paced e-commerce environment and have also gained initial leadership experience.

• You value customer centricity and place the customer at the heart of your decisions.

• You enjoy analytical work and stand out through a conceptual, structured, and solution-oriented way of working.

• You have experience working with ESP tools and a CDP, and you are also familiar with print marketing activities.

• You are fluent in English and either Dutch, French and German are a plus.

 

About your benefits:

In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits.

 

• Remote space: For our remote working employees we grant you 500,00 € to set up your office space from home. To create an environment for you and how you work best.

• Anchor days: As per your remote contract there will be some occasions to travel to office for anchor days, this is fully reimbursed including any travelling costs or hotel expenses.

• Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.

• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.

• Vacation: 30 days paid vacation per annum and the option to take unpaid vacation of up to 10 days to those who have been employed with us for more than one year.