CRM Executive

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together. 

 

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment. 

Across the UK and Rep of Ireland, we operate a portfolio of renowned consumer brands, including Ladbrokes, Coral, Gala, Foxy, Bwin and Party. 

As a CRM Executive, you will be responsible for running the direct marketing activity for our brands - sending marketing communications to our customers. This will include planning,executing, and reporting CRM campaigns, as well as working alongside the marketing, promotions, BI and creative team to ensure performance efficiency and growth against monthly targets.

To be successful in this role you’ll have to be analytical, technical, and creative. The ideal candidate is passionate about customer marketing communications ecosystem and must have a self-starter,result-driven mindset.

It’s a safe bet that the next chapter of the Entain story is going to be epic on a truly global scale.

What You Will Do 

• Responsible for planning,coordinating, analysing and optimizing all CRM Player Marketing activities.
• Creative thinking required as promotions and campaigns must increase customer satisfaction and engagement.
• Accountable for campaign performance, including impact on KPIs e.g. reach, response, NGR etc.
• Introduce automations to manage segmentation and personalisation.
• Ongoing monitoring of channel and campaign performance.
• Contribute to A/Btesting road map driven by CRM optimisation strategy.
• Conducting in-depth market research and analysis to evaluate trends, brand awareness and competition ventures.
• Build &maintain 3rdparty relationships with partners.

 

• Demonstrable hands-one experience in CRM activity. 
• Technical experience working with CRM tools and platforms.
• Experience of actively using and optimising CRM techniques
• High-level proficiency in MS Excel, PowerPoint, and Word 
• Highly effective analytic and qualitative skills with the ability to analyse and use data efficiently.

Diversity and equal opportunities 

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. 

Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates. 

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. 

Our diverse internal networks provide the support for you to express your views and make a positive difference