CRM and Media Marketing Manager

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

Visa Marketing in Latin America is seeking an experienced, focused on innovation and CRM Automation Knowledge D2C Manager with expert capabilities in consumer’s journey, D2C acquisition, reducing churn, activation, and life cycle management to position our company at the forefront of the industry. Experience in ecommerce a plus. This role will be responsible to ensure flawless CRM Strategy and Implementation for clients as well to develop end to end marketing execution, analyzing and interpreting data to provide insight and support strategic business decisions.

Essential Responsibilities:

• Manage marketing projects and end to end campaigns on behalf of clients, leveraging their own channels and working with Global Capabilities team leveraging Visa tech stack.
• Developing strategies for testing all aspects of a CRM making sure the most effective approach is always taken. Experience Driving and managing the implementation of a CRM Platform
• Implement AB testing and messaging experiments, refining strategies of funnel based on lead to close conversions.
• Provide reporting and analysis on CRM data for internal and external clients.
• Analyze data and user feedback to help shape future marketing strategies.
• Build best in class co marketing plans that support business goals for both Visa and its clients.
• Experience working with different type of stakeholders, including agencies, clients, and multifunctional teams.
• Being on top with the latest trends and changes in UI UX and digital media
• Define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy.
• Create the storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance.
• Define test plan and capture learnings and best practices documenting and deploying it regionally.
• Create and review tracking reports and discuss on going optimization opportunities.
• Exercise independent judgment with minimal direction from supervisor.
• Work with all local markets to align on market specific visions, needs and calendars.
• Partner and collaborate with local and regional marketing teams, Product and Technology teams to create and maintain world class Platforms for our consumers.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

7 or more years of work experience in Marketing with CRM experience with proven revenues. Ecommerce experience a plus.

Bachelor's degree required in quantitative field marketing and, or business administration. MBA preferred.

Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills.

Fluency in Spanish and English. Portuguese is a plus.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.