CRM and Automation Administrator - Senior Marketing Specialist I

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

• System Administration & Governance: Serve as the primary administrator for Salesforce Marketing Cloud Account Engagement (Pardot). Manage Pardot Business Units, user provisioning via the Salesforce–Pardot Connector, role and permission-set configuration, tracker domains, prospect allocation monitoring, and overall platform health and maintenance.

• Workflow, Automations & Data Integrations: Build, troubleshoot, and optimize Engagement Studio programs, automation rules, completion actions, and triggered emails. Own the design and troubleshooting of the Pardot–Salesforce Connector, including prospect-to-lead/contact sync, custom field mappings, and sync queue health.

• Template & Asset Management: Provide advanced support for email personalization, dynamic content, and template/content builder configurations to ensure brand consistency and effective execution.

• Data & Audience Management: Oversee the Pardot prospect database, dynamic and static prospect lists, segmentation rules, and suppression governance. Ensure strict data hygiene, accurate scoring/grading inputs, and accurate targeting across all sends.

• User Support & Enablement: Act as the primary technical point of contact for the marketing team. Field user queries regarding platform capabilities, troubleshoot day-to-day operational issues, and provide guidance on platform best practices.

• Issue Triage & Vendor Escalation: Triage Pardot platform bugs, deliverability issues, and sync errors. Act as the primary liaison with Salesforce/Pardot account and technical support teams when product-level escalation is required.

• Innovation & Proof of Concepts: Partner with marketing operations leadership to test out new product features. Develop and execute proof-of-concepts (POCs) to evaluate new capabilities before rolling them out to the broader team.

• Experience: 5–10 years of hands-on experience in Marketing Automation, Marketing Operations, or a related technical system administration role, with a track record of independent work product.

• Technical Stack: Deep administrative expertise in Salesforce Marketing Cloud Account Engagement (Pardot) is required, including hands-on experience with the Salesforce–Pardot Connector, Engagement Studio, scoring/grading, and the prospect data model. Familiarity with broader Salesforce CRM architecture is a strong plus.

• Problem Solver: You have a highly analytical mindset with a proven track record of troubleshooting complex data integrations, API connections, and automated journey logic.

• Collaborator & Mentor: You possess the ability to translate technical platform capabilities into actionable solutions for non-technical marketing users, acting as a supportive and highly responsive partner to the business and a resource for junior team members on platform best practices.

• Adaptability: Proven ability to learn new tools and technologies quickly and thrive in a dynamic, changing environment.

• Product Owner Mindset: You approach the MarTech stack with a product-owner mindset, proactively driving strategic improvement to system sustainability and operational efficiency rather than focusing solely on reactive, tactical support.

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