CRM Administrator

The Opportunity

The $1.2T automotive industry is a pillar of American culture, representing nearly 5% of U.S. GDP and shaping how people live and move every day. At the center of this ecosystem are dealerships—trusted local businesses that help consumers navigate one of the most important purchases they make.

Today, the industry is at an inflection point. Consumers expect the same speed, personalization, and convenience they experience in modern digital-first industries. At the same time, tighter margins and rising costs are driving a need for operational efficiency beyond what traditional software can support. Together, these shifts create a powerful opportunity to reimagine how dealerships deliver seamless experiences and build lasting customer relationships.

Dealers who modernize how they communicate and operate will unlock efficiency, deepen loyalty, and win long-term relationships. It is time to upgrade automotive retail to the 21st century.

About Mia

Mia Labs is an investor-backed startup on a mission to modernize dealership operations and transform the automotive consumer experience. Our AI agent, Mia, turns every call or inquiry into an opportunity, improving customer satisfaction and dealership performance through automation that feels human. We are trusted by some of the nation's largest dealership groups and are rapidly scaling our team, product offerings, and customer base.

Mia Labs is hiring a CRM Administrator for an initial 6-month independent contractor engagement. You’ll help us clean up CRM data, build reporting and workflows, and improve day-to-day adoption across teams.

Important: Since we primarily use HubSpot, you must commit to completing designated HubSpot Academy courses and earning certifications during the contract period.

What You’ll Do

● CRM Data Cleanup: Cross-reference internal spreadsheets and source systems to validate, standardize, and improve CRM data accuracy, so the CRM becomes the single source of truth.

● Lifecycle Visibility: Build clear visibility into the customer lifecycle (e.g., onboarding progress, renewals, cancellations in progress, key stages).

● Reporting & Dashboards: Convert existing spreadsheet-based reporting into HubSpot reports/dashboards. Some limited reporting may remain in spreadsheets as needed.

● Workflows & Automation: Design and implement workflows to increase efficiency. especially for the Customer Success team. Customer Health Score: Help develop and maintain a customer health scoring model to proactively identify and manage risk.

● Adoption & Enablement: Support documentation, onboarding, and change management to ensure teams consistently use the CRM.

● HubSpot Learning (Required): Complete assigned HubSpot Academy coursework and certifications.

Requirements (Non-Negotiable)

● 2+ years of hands-on CRM administration experience (HubSpot, Salesforce, Microsoft Dynamics, Zoho, Pipedrive, or similar CRM systems)

● Strong CRM data management + reporting skills

● Experience maintaining a CRM as a system of record

● Comfortable working with Customer Success, Sales, and Ops

● Detail-oriented, organized, and process-driven

● Learn HubSpot and complete required HubSpot Academy certifications

Nice to Have

● Familiarity with Hubspot, and/or HubSpot Academy certifications

● Experience with CRM migrations and/or B2B SaaS data cleanup projects

● Strong knowledge on customer lifecycle operations and health scoring

Contract Details

● Type: Independent Contractor

● Term: 6 months (with potential extension based on performance and business needs)

● Schedule: Monday–Friday, 8:00 AM–5:00 PM US Central Time (CST/CDT)

● Hours: 40 hours/week

● Compensation: USD 1,000/month

Why Mia

• Equity participation through stock options.

• Fully paid health, vision & dental insurance for employees.

• Flexible PTO and hybrid schedule (3 days / week in downtown Austin).

• Free lunches, parking stipend provided, team events, and a casual, but get things done culture.

Compensation

• Compensation for this position will be competitive with current market rates and reflective of the candidate's experience, skills and qualifications.

Our Commitment

At Mia, we’re committed to a workplace where everyone is valued, included, and empowered to do their best work. Our strength comes from diverse experiences, perspectives, and skills, and we’re proud to be an equal opportunity employer.

Passionate about the role but don’t tick every box? We’d still love to hear from you, you might be exactly who we need.

Mia is an EVerify employer.