Business Development Manager - App Advertisers

Baidu

Mountain View, CA (Sunnyvale, CA) permanent

Posted: March 2, 2026

Quick Summary

A Business Development Manager - App Advertisers role is to identify, prospect, and close new app advertiser deals for our overseas business, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps). This is a hunter-focused role responsible for quota-carrying and pipeline ownership, with a strong emphasis on performance-driven app advertising. The ideal candidate will have a strong background in business development, marketing, and sales.

Required Skills

Job Description

Job Title: Business Development Manager - App Advertisers
Job Location: Mountain View, CA
Job Type: Full-Time, Onsite, Monday – Friday

About the Role
We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).

Job Responsibilities

• Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.

• Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.

• Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.

• Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.

• Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.

• Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.

• Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.

• Represent the company at industry events, conferences, and client meetings as needed.

Qualifications

• Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.

• Demonstrated hunter mentality, with a track record of sourcing and closing new business.

• Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.

• Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.

• Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.

• Strong communication, negotiation, and presentation skills.

• Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.

• Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.

What We Offer

• Competitive base salary plus performance-based commission

• Exposure to global app advertisers and international markets

• High level of ownership and autonomy

• Career growth opportunities within a fast-growing advertising business

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