Brand Marketing Specialist – Creative & Scaling Systems

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Role background:

As Wolt continues to grow in Germany, the volume of marketing communication across channels is increasing rapidly, from in-app placements and CRM to partner activations, promotional campaigns, and branded materials.

To maintain a consistently high creative standard while scaling our output, we are looking for a Brand Marketing Specialist – Creative & Scaling System to help us build and operate scalable creative systems.

In this role, you will work closely with the local marketing team and creative partners to ensure that our communication remains both highly creative and operationally scalable. You will lead the creative execution of many of our always-on marketing channels while also developing frameworks, templates, and processes that allow the team to produce high-quality marketing assets efficiently.

This role sits at the intersection of creative direction, scaling systems, and marketing operations, ensuring that ideas move smoothly from concept to execution while continuously improving how we create and deliver marketing assets.

What you’ll be doing

We are looking for a hands-on Brand Marketing Specialist – Creative & Scaling Systems to help scale Wolt’s marketing output while maintaining a high creative standard. This role sits at the intersection of creative execution, marketing operations, and scalable content systems, helping the team bring campaigns and always-on communication to life efficiently.

Day-to-day in this role, you’ll:

• Lead the creative execution of always-on marketing communication across channels such as in-app placements, CRM, and promotional campaigns.

• Translate marketing objectives into high-quality creative assets that align with Wolt’s brand guidelines and creative standards.

• Develop creative templates, toolkits, and scalable systems that leverage automation and AI to increase efficiency and consistency across channels.

• Identify opportunities to streamline and scale creative output through improved workflows, tools, and automation, including AI solutions.

• Work closely with internal stakeholders, agencies, and marketing managers to ensure creative assets are delivered smoothly and consistently.

• Support the development of scalable creative formats and systems that enable the team to maintain a high level of creative quality across many marketing initiatives.

• Explore and leverage new tools, including AI-powered solutions, to improve creative workflows and efficiency.

Our humble expectations

• You have 3–5+ years of experience in marketing, creative production, or creative operations, ideally in a fast-paced, high-output environment (e.g., marketplaces, e-commerce, agencies, or scale-ups)

• You are hands-on and execution-driven, with a strong ability to translate marketing needs into high-quality creative assets across channels (CRM, in-app, social, campaigns)

• You have experience building or working with scalable creative systems, such as templates, toolkits, or automated workflows, and understand how to balance speed, quality, and consistency

• You have a solid understanding of how creative assets are built and produced (e.g., working with layered files, modular components, formats, and handovers across tools like Figma, Photoshop, or video editing software), enabling you to build scalable systems and collaborate effectively with designers — without needing to be a hands-on designer yourself

• You are comfortable working across multiple stakeholders (marketing managers, designers, agencies) and know how to drive projects forward smoothly from brief to delivery

• You are curious and proactive about AI and new tools, and already use (or are eager to use) them to improve creative workflows and efficiency

• You have a strong eye for brand consistency and detail, and care about maintaining a high creative standard even when working at scale

What we offer

• Exciting Challenges: You'll be at the forefront of building the new vertical strategy at Wolt and creating marketing strategies for our partners, facing dynamic and engaging challenges in a fast-paced environment.

• Impactful Work: Your efforts will directly contribute to the success of our partners, helping them drive sales, attract new customers, and strengthen their awareness within the Wolt platform.

• Professional Growth: Joining a team of marketing experts, you'll have opportunities for career development and skill enhancement while staying at the cutting edge of digital marketing and analytics.

• Collaborative Environment: You'll work closely with external stakeholders, agencies, and cross-functional teams, fostering collaboration and innovation in achieving common goals.

• Competitive Compensation: We offer a competitive salary and benefits package, ensuring your dedication and expertise are rewarded appropriately.

• Dynamic Culture: Join a company known for its innovative and forward-thinking culture, where adaptability and strategic thinking are highly valued.

• Immediate Impact: Begin your role as soon as possible, making an immediate impact on our restaurant partners and the Wolt platform.

• Flexible working hours & hybrid model

• Dog-friendly office culture.

Next steps

We’re reviewing applications on a rolling basis, so we encourage you to apply sooner rather than later. The process typically includes:

• Intro chat with our Talent Acquisition Partner.

• Interview with the Hiring Manager to dive into your experience,

• Case assignment (light, strategic, to see how you think) + presentation call with senior stakeholders.

• Offering stage

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.