AI Native Digital Marketing Specialist

Location: Dubai, UAE
Type: Full-time 

About the Role:

We are a fast-growing forex brokerage looking for an AI Native Digital Marketing Specialist who lives and breathes AI tools to supercharge our marketing efforts. If you think in workflows, automate everything possible, and use AI as your co-pilot to create high-converting landing pages, scroll-stopping creatives, and smart automated communications - this role is for you.

You will be the go-to expert for building and optimizing our marketing infrastructure using low-code platforms, generative AI, and automation tools. Your work will directly impact lead generation, trader acquisition, and campaign performance in a competitive, regulated financial services environment.

Key Responsibilities:

Build high-converting landing pages with AI - Rapidly design, create, and optimize landing pages using AI-powered tools and low-code platforms (Framer, GoHighLevel, and others) for campaigns, promotions, webinars.

Create ad creatives at scale - Generate compelling visuals, ad copy, banners, social media assets, and video creatives using generative AI tools while ensuring they align with brand guidelines and forex industry compliance.

Set up automated user communications - Design and implement sophisticated automated journeys including welcome sequences, nurture flows, re-engagement campaigns, and personalized trader communications using marketing automation platforms.

Leverage low-code platforms - Expert-level hands-on work with GoHighLevel (GHL) for funnels, workflows, CRM automation, and client management; Framer for fast website and landing page building; plus other no-code/low-code tools to streamline operations.

Automate and optimize marketing workflows - Identify repetitive tasks, build AI driven automations, integrate tools, and continuously improve efficiency across digital campaigns.

Support campaign execution - Collaborate with the marketing team on A/B testing, performance tracking, and data-driven optimizations to maximize ROI on paid ads, email, and organic channels.

Ensure compliance and quality - Maintain brand consistency, regulatory compliance (financial advertising rules), and high-quality output while moving at high speed.

Experiment and innovate - Stay ahead of AI marketing trends, test new tools/workflows, and propose ideas that give us a competitive edge in trader acquisition and retention.

Requirements: 

Experience: 2 – 5+ years in digital marketing with strong focus on AI tools, automation, and low-code platforms. Hands-on experience in fintech, forex, or financial services is a big advantage.

Technical Skills: Proficiency with GoHighLevel (funnels, workflows, automations, SMS/email).

Strong experience with Framer or similar AI-assisted website/landing page builders.

Deep knowledge of generative AI tools (Claude code, ChatGPT, Claude, Midjourney, Runway, Leonardo, etc.) for content and creative production.

Experience setting up marketing automation, email sequences, and user journeys.

Familiarity with analytics tools (Google Analytics, Meta Ads, etc.) and basic data interpretation.

Mindset: True AI-native thinker - you default to automation and AI solutions first. You’re comfortable prompting effectively, iterating fast, and evaluating AI output critically.

Soft Skills: Excellent attention to detail, creativity under pressure, strong communication, and ability to work cross-functionally in a fast-paced environment.