AI Enabled Demand Generation Manager

About Showpass

At Showpass, we're redefining how people experience live events. From music festivals to sports arenas, we create seamless, unforgettable moments that bring people together.

We're a company built on experiences, not just for our customers, but for our team. We move fast, think big, and empower our people to make decisions. Here, you'll have the freedom to lead, the support to grow, and the opportunity to make a real impact.

Title: AI Enabled Demand Generation Manager

Location: Calgary, AB (remote considered for exceptional candidates)

Role Overview: Showpass is growing, and we're looking for a creative, data-savvy marketer to join us. You'll own the full funnel from awareness to pipeline through paid acquisition, organic content, marketing automation, and conversion optimization.

With the marketing landscape changing every day, you'll get an opportunity to write a new playbook. This is your chance to experiment with bold, attention-grabbing campaigns that stand out in the ticketing and event space. You'll have the freedom to test unconventional ideas, the tools to execute them, and the autonomy to scale what resonates.

What makes you a fit: You are a seasoned demand generation marketer and know what works and what doesn't. You stay up to date with best practices and trends and are usually one of the first to test them out. If you love to experiment, learn from failures and improve every day, we’d love to hear from you!

What You'll Own

Pipeline Generation & Growth

Build a predictable, scalable demand engine that contributes toward 40% of total pipeline

Own paid acquisition performance across all channels and optimise campaign ROI

Drive high quality leads with low cost-per-acquisition

Build automated nurture programs that move leads through the funnel efficiently

Develop lead scoring models that accurately predict conversion

Manage marketing budget allocation and prove ROI across every channel

Brand Visibility & Organic Growth

Establish Showpass as the go-to resource for event organizers

Own SEO and AEO strategy to drive 25%+ organic traffic growth and 95%+ SEO score

Create high-quality, multi-media content that ranks, converts, and establishes thought leadership

Build landing pages and website experiences that maximise conversion rates

Ensure Showpass appears as the authoritative source in AI-generated search results

Revenue Enablement & Partnership

Partner with sales to accelerate sales cycles and with client success to expand revenue

Collaborate on account-based campaigns targeting high-value prospects

Provide subject matter expertise to clients and prospects on audience growth strategies

Own post-event and meeting follow-up strategies that keep opportunities moving

Support sales enablement with assets, decks, and sequences that accelerate the sales cycle

Use data and insights to continuously improve campaign effectiveness and sales alignment

Marketing Operations & Intelligence

Manage Salesforce, Dotdigital, Google Analytics and assess new platforms and AI workflows

Build real-time dashboards that provide visibility into funnel health and revenue impact

Implement multi-touch attribution models that track marketing's pipeline contribution

Leverage AI to automate reporting, generate insights, and create operational efficiencies

Ensure data quality and proper attribution across all systems

What You Bring:

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)

5-7 years in B2B demand generation (SaaS/tech preferred)

Proven track record generating qualified pipeline and managing paid media budgets

Strong content creation and copywriting skills across multiple formats

AI fluency: Proven experience using AI to scale demand generation with specific examples

Technical proficiency in:

Salesforce (or similar CRM)

Marketing automation platforms (Dotdigital, HubSpot, Marketo, Pardot)

Google Analytics (GA4)

SEO tools (Semrush, Ahrefs, Moz)

Experience with multi-touch attribution models and marketing analytics

Strong project management skills managing multiple campaigns simultaneously

Bold but strategic mindset with wild ideas backed by smart testing

Self-starter who thrives with autonomy

Bonus Points

Marketing certifications (HubSpot, Marketo, Pardot, Google Analytics, Google Ads)

Event tech or live events industry experience

Understanding of AEO (AI Engine Optimisation)

Design skills (Canva, Adobe Suite)

You've attended or organized live events

Why Join Showpass:

We’re not just another ticketing company - we’re building the next generation of event tech. In addition, you’ll get some amazing benefits: 

Competitive compensation and performance bonus

Employee Stock Option Plan 

Unlimited PTO

Daily breakfast & lunch from our in-house Chef

Comprehensive benefits plan (incl. generous health & wellness spending account)

Annual Learning & Development allowance & monthly “Curiosity Talks”

Quarterly team bonding & annual hackathon

Insider Pass event credits to experience the live events we power

Dog-friendly office environment

Showpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.