Account Executive, CEW/VR Specialist

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Job Title: Sales Specialist, CEW and VR

Reporting to: Director of Sales, Canada
Direct Reports: None
Location: Remotely anywhere in Canada
Travel expectations: approximately 50%

Your Impact

The Canadian Sales Specialist for CEW & VR is responsible for selling TASER and Virtual Reality training products and services to Municipal, Provincial and Federal agencies. This is a quota carrying, external field position. Your ability to articulate life-saving solutions, build and maintain senior level relationships within the government, navigate across customer needs for training and implementations, are critical factors in success in this role.

At Axon, our goal is to make each individual feel valued for his or her contributions to the company’s mission to protect life. We are looking for intelligent people who want to do remarkable things. We strive to create an environment where people can succeed and enjoy coming to work every day. Life at Axon is fast paced, challenging and meaningful. Here, you’ll take ownership and drive real change. You will constantly grow as you work hard for a mission that matters at a company where you matter.

What You’ll Do:

• Develop and Execute Account Strategies: Develop a clear and specific sales strategy that outlines the plan for key agencies and our Canadian distribution partner, initiating trials & evaluations and supporting the Canadian TASER Advisory Board members. The sales plan should outline specific targeted agencies and activity needed to develop sales, key contacts and relationships with customers.

• Build and Maintain a Robust Sales Pipeline: Identify key opportunities and produce a verified pipeline for Municipal, Provincial & Federal (Public Safety agencies) and adjacent markets such as Corrections, that is at least three times greater than the quota associated for the region.

• Learn the Axon Ecosystem: develop a deep understanding of how each of the products and services relates to helping our customers be more effective in the field. Be able to articulate the value of the Axon product and services in a meaningful way that resonates with our customers. Partner with the Canadian TASER Advisory Board members on key value propositions, training and plans to increase utilization and training across TASER suite of products and services.

• Increase Market Awareness: In connection with our Sales Director and Marketing team, assist in developing a marketing plan and key messaging for Provincial, Federal and Adjacent markets in Canada for the growth and acquisition of TASERs. The marketing plan should include key messaging, collateral and event strategies including a timeline for execution for each component.

• Manage and Oversee Proposal Responses: Assist our proposals team with responses to Request for Proposals (RFP) for customers, support for our distribution partner and the Canadian TASER Advisory Board with demonstrations and training of CEW instructors across Canada. While working with the Bid Response teams, you will be leading the strategy on the response and ultimately be responsible for the completeness and execution of RFP responses.

• Manage Customer Relationships: Cultivate relationships with both executive and operational leaders within public safety agencies. Ensure seamless customer experiences through proactive engagement and problem-solving.

• Accurate CRM Management: Maintain complete status of opportunities in Salesforce.com in an accurate and timely manner.

• Document opportunity statuses including Opportunity value, Close dates and Next Steps, while managing to a 3:1 ratio of opportunity pipeline to quota

• Collaborate with Internal Teams: Work closely with Axon’s customer success, engineering, and program management teams to ensure that customer projects are delivered on time and that customers derive measurable value from Axon’s solutions.

What You’ll Bring:

• Track Record of Success: Proven experience exceeding sales targets in a complex, consultative sales environment, particularly in public safety, SaaS, or cloud-based solutions.

• Public Safety Sales Experience: Deep understanding of municipal procurement processes, public safety technology, and the ability to navigate complex deals.

• Solution-Oriented Mindset: Ability to translate complex customer needs into innovative Axon solutions, helping agencies enhance public safety, officer accountability, and efficiency.

• Technical Acumen: Familiarity with cloud computing, SaaS solutions, and (preferably) digital evidence management systems. Experience working with public safety IT leaders to drive cloud and digital transformation initiatives.

• Collaborative Leadership: Proven ability to work cross-functionally within an organization to deliver comprehensive, high-impact customer solutions.

• Law Enforcement/Public Safety Knowledge: Experience working with law enforcement or public safety agencies is a strong plus. Ability to connect Axon’s mission and products to the unique challenges of public safety.

• Travel Flexibility: Willingness to travel up to 50% to meet with key customers and stakeholders across Western Canada.

• Bilingual: While not mandatory, French and English is an asset

Desired Attributes:

• Self-starter that enjoys working remotely

• Experience training and increasing utilization of a suite of products or services

• Responsible for own scheduling and territory management

• Must be willing and able to travel up to and above 50% at times

• Required to attend and successfully complete TASER Master Instructor School

• Driven to exceed results in fast-growing market

• Experience with longer sales cycles to Government and following rigid procurement processes

Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.

Base Pay Range
$105,000—$168,000 CAD

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at [email protected] or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to [email protected].