Account-Based Marketing & Demand Generation Manager

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Job Description – Account-Based Marketing & Demand Generation Manager 

Reports To – VP of Marketing 

Department - Marketing 

Location - Remote (or In-Office) 

Role Type - Full-Time 

Summary 

We are seeking a strategic and results-driven Account-Based Marketing & Demand Generation Manager to lead targeted ABM programs for high-value enterprise accounts while supporting broader demand generation initiatives that drive pipeline growth.  

 
This role will partner closely with Sales, Product Marketing, and RevOps to align account strategies with measurable growth objectives.  

 
This is an ideal role for a marketer who understands enterprise buying complexity, thrives on personalization at scale, and is equally comfortable building strategy and executing programs 

Key Responsibilities

Own ABM strategy and execution for strategic enterprise accounts

Partner with Sales to develop account plans, define target buying groups, and align on revenue goals

Build and orchestrate multi-touch account-based programs across email, digital advertising, direct mail, executive events, and coordinated sales engagement

Develop tailored messaging and content strategies aligned to industry trends and competitive positioning

Translate intent data and engagement signals into prioritized account action plans

Measure account engagement, buying group penetration, influenced pipeline, and revenue progression

Translate performance data into actionable recommendations for leadership

Own the pipeline growth strategy – defining how Marketing drives revenue through account-based and integrated demand initiatives

Plan and execute campaigns across paid media, email, webinars, events, and nurture programs

Contribute to campaign planning across content, paid media, webinars, etc.

Partner with Marketing Ops and RevOps to ensure lead routing, scoring, and account matching are optimized for enterprise and strategic segments

Provide insights into campaign effectiveness, audience performance, and pipeline contribution

What We're Looking For (Required Qualifications)

Proven success executing ABM programs tied to pipeline and revenue impact 

Strong understanding of enterprise buying committees and multi-stakeholder sales cycles

Experience collaborating closely with Sales teams in named-account strategies

Expertise in demand generation and content marketing with demonstrated results 

Proficiency with ABM and marketing platforms such as Demandbase and HubSpot

Strong analytical skills and data-driven thinking

Familiarity with Paid Search best practices, SEO, content marketing, and digital marketing strategies

Prior experience in the technology or home or healthcare sector 

What We'd Be Excited to Find (Preferred Qualifications)

Bachelor’s degree in Marketing, BA, or related field

5+ years of experience in B2B marketing, with at least 2–3 years focused on ABM in enterprise SaaS

Team oriented with strong intrapersonal skills and demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams

Proactive self-starter, demonstrating high initiative and critical thinking, motivated by helping others succeed 

Exceptional written and verbal communication skills 

Creative and strategic thinker 

Ability to effectively manage multiple priorities, prioritize tasks, meet deadlines, and work well under pressure

Strong analytical skills with the ability to translate engagement data into strategy

Adaptive and responsive to the dynamic marketing landscape 

Working Conditions 

Manual dexterity required to use desktop computer and peripherals

Utilization of phone, other software needed/required and email to perform job functions  

Compensation and Benefits

Competitive salary and comprehensive benefits package

Opportunities for professional growth and career development

Flexible work arrangements, including remote work options

Health, dental, and vision insurance

401(k) plan with company matching

Company will provide laptop and other needed computer equipment

About AxisCare 

According to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes. 

AxisCare was started in 2011 by industry leaders to help meet the demand for a more user-friendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 6 other countries We are a fast-growing company seeking high-performing individuals looking for a fast-paced, autonomous working environment. We are an Equal Opportunity Employer and comply with ADA regulations as applicable.