YouTube Producer – Bike

Ready to shape the future of Bike content on YouTube and inspire riders around the world?

 

Then this is for you!

Join our Bike Media Network Team in Salzburg, Austria, and play a key role in the ideation, development, production, and strategic direction of Bike content that fuels brand love and captivates audiences worldwide.

In a nutshell

As the YouTube Producer, you’ll ideate and develop exciting new content for the Red Bull Bike YouTube channel. You’ll be responsible for strategy, ideation, development, packaging and publishing of best practice content that drives organic reach on the platform. You’ll use insights and analytics to shape creative strategies, learn how to make better videos for YouTube, and translate these learnings into clear and actionable guidance for the Bike channel. You’ll bring a meticulous approach to content creation, combining creativity, editorial intuition and innovation with a deep understanding of the YouTube creator and publishing landscape. 

 

Innovative YouTube Content

You’ll support with the creation of authentic, high-impact YouTube content that resonates with new and existing audiences. You’lll apply a deep understanding of YouTube storytelling, titles, and thumbnails to shape content that stands apart from traditional formats and drives growth.

 

Content Development & Production

In this role, you’ll support in shaping productions from concept to release, offering creative direction and YouTube-specific expertise throughout the process. You’ll support teams on scripting, shoots, and edits to ensure content is tailored for performance, retention, and audience growth. You’ll collaborate with internal production teams and external partners to produce the very best YouTube content tailored for Bike audiences.

 

Teamwork & Stakeholder Management

In this role, you’ll provide expertise in content creation for Bike projects at Red Bull. You’ll support teams as a content expert to navigate project briefs and determine production needs for strong YouTube content. You’ll collaborate with a team of platform and subject experts and work alongside the Red Bull Global team to drive innovative ideation and ensure the effective execution of Red Bull Bike content projects.

You’ll coordinate with the Production Management Team on budget tracking, invoice processing, and vendor management specific to content productions. Additionally, you’ll educate regional content teams on YouTube best practices and current trends, helping evolve creative ideas into viable Red Bull Bike concepts.

• 3+ years of YouTube production experience with a portfolio that shows growth and strong-performing content.
• Solid end-to-end production skills, from concept to delivery, and a good understanding of production best practices.
• Strong writing skills for scripts, story outlines, and creative direction.
• Confident video editing abilities, including basic VFX understanding and proficiency in Adobe Creative Suite.
• Good knowledge of YouTube best practices, especially titles, thumbnails, and audience retention.
• Team-oriented mindset with genuine interest in Red Bull’s sports properties and the cycling ecosystem.

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.509 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.