YouTube Channel Specialist – India (Contract)

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

Contract Duration: 12 months Location: Mumbai (Hybrid)

About the Role

Crunchyroll is looking for a YouTube Operations & Content Specialist to support and grow our India YouTube presence. This role will focus on content planning, channel operations, audience growth, and rights-safe publishing.

The ideal candidate understands YouTube deeply, is comfortable working with content operations, and can balance creativity with structure. Familiarity with anime is a plus but not mandatory.

Key Responsibilities

YouTube Channel Operations

• Manage day-to-day uploads, scheduling, metadata, thumbnails, and playlists.

• Execute content plans including shorts, long-form clips, and community posts.

• Optimize titles, tags, descriptions, and thumbnails to maximize discovery and engagement.

• Track performance and provide insights and recommendations.

Content Planning & Optimization

• Contribute to the content calendar based on performance data, audience insights, and marketing priorities.

• Monitor platform trends, competitor activity, and audience behavior to inform strategy.

• Support experimentation with formats and creative approaches.

Rights & Compliance

• Ensure content is published in accordance with licensing, platform, and rights guidelines.

• Maintain accurate metadata and IP tagging for reporting and compliance.

Collaboration & Reporting

• Work cross-functionally with internal teams on campaigns and releases.

• Provide regular reporting and actionable insights on channel performance.

Skills & Experience

• 5-7 years of experience managing YouTube channels for a brand, creator, or media company.

• Strong understanding of YouTube analytics, and optimization practices.

• Experience with metadata, thumbnail best practices, and content scheduling.

• Comfortable balancing data, creativity, and compliance.

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

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Courage. We believe that when we overcome fear, we enable our best selves.

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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

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Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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