WPP Media | Director, Brand Analytics

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

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Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

•
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

•
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the role
This role will drive and oversee multiple strategic initiatives aligned with the long-term organizational vision. This role is accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver for one of our leading clients at WPP Media . The Director MFG Brand Analytics will strategically oversee multiple teams and/or workstreams, ensuring alignment with broader organizational objectives.

Some of the things we’d like you to do:
Marketing Strategy, Measurement Evolution & Client Engagement
● Strategic Planning & Vision: Develop a comprehensive understanding of marketing plans and objectives to support client teams in building robust measurement, testing, and learning plans.
● Client Relationship Oversight: Provides oversight and strategic direction for all client side measurement relationships, ensuring maximum satisfaction and value.
● Cross-Functional Leadership: Lead effective communication and collaboration with measurement partners to ensure successful campaign measurement is in place.
● Departmental Problem-Solving: Guides the entire Brand Analytics department in Japan in addressing unforeseen challenges by applying critical thinking to navigate
complex issues.
Analytics & Innovation
● Campaign Performance Strategy: Collaborate with client teams to define key questions for evaluating campaign performance and leverage data sources to provide actionable insights .
● Analytical Capability Advancement: Work with the broader analytics team to adopt new methodologies, techniques, tools, and systems that drive “best in class” analytical
capabilities across the agency.
● Best Practices: Drives technical strategy, ensuring the use of cutting-edge tools and techniques across teams and ensuring adherence to best practices.
● Measurement Tool Innovation: Spearhead the design and development of innovative measurement tools, managing the process through to global delivery and implementation.
● Innovation Champion: Champions department-wide innovation and challenges the status quo.
Leadership & Team Development
● Strategic Oversight: Strategically oversees multiple teams and/or workstreams, ensuring alignment with broader organizational objectives.
● Collaboration & Communication: Champions department-wide collaboration and seamless communication.
● Talent Management: Recruit, manage, and mentor analytical resources, ensuring efficient workflow and the ongoing professional development of the team.
● Mentorship & Leadership Development: Serve as a role model and mentor, actively contributing to the development of future leaders within the organization.
● Team Collaboration & Communication: Foster a culture of collaboration within the department and implement effective communication strategies.
A bit about yourself:
● Degree from a top-tier College, Bachelor above or equivalent (preferably numerical)
● Extensive experience working in a measurement, market research and / or data-based role
● Proven experience strategically managing multiple teams and workstreams, with the ability to delegate effectively
● Extensive exposure to measurement of both Direct Response and Brand Awareness campaigns
● Deep experience in marketing mix modeling or media measurement is required
● Exceptional at presenting complex data in a visually engaging and insightful manner that drives organizational action
● Superior organizational and program management skills
● Expert understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
● Established and professional communication, presentation, and motivational skills, capable of influencing executive stakeholder
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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