Workshop Concept Manager

BoschGroup

Al Matar, Cairo Governorate, Egypt Hybrid permanent

Posted: March 18, 2026

Job Description

Robert Bosch Egypt is a growing company of the Bosch Group located in Cairo, Egypt. We operate in the business divisions Mobility Aftermarket, Power Tools and Security Systems.

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.

Join in and feel the difference.

• Plan and execute the marketing strategy for the Bosch Workshop Concept, including budget planning and control, coordination of events, and marketing campaigns. 

• Roll out new services for the Bosch Car Service network, determining business models, setting pricing strategies, and introducing service packages to develop Value Added Services. 

• Guide and support the sales team in the implementation of the concept in the market. 

• Manage relationships with suppliers and other departments in the company. 

• Develop and lead the concept strategy, establishing mid- and long-term business plans. 

• Analyse competitors' activities and identify opportunities for business development. 

• Coordinate customer surveys and assessments regularly. 

• Plan Bosch Car Service network expansion per country in the region of North-West Africa. 

• Set up, lead, and deploy strategic cooperation with key partners. 

• Support new Bosch Car Service acquisitions through market-specific campaigns. 

• Follow up on the Bosch Car Service contracting process, revising/updating content based on country-specific regulations and market requirements. 

• Report to the Workshop Concept North Africa Team leader. 

EDUCATION

• University degree in marketing, business administration or its equivalent.
• Fluent in English and Arabic (French is a plus)

EXPERIENCE

• Minimum of 5 years working experience in franchise or network concept
• Technical understanding of the automotive industry is a plus

SKILLS

• Excellent negotiation skills & Strong target orientation
• High efficiency on time management, strong communication skills, ability to build sustainable relationships
• PC literate with excellent skills in MS Word, Excel, PowerPoint and Outlook
• SAP Knowledge 

• Agile and flexible in adapting to changing situations
• Trustworthy and reliable
• Responsible and dependable
• Collaborative team player and autonomous
• Assertive with clear and confident communication
• Hard‑working and disciplined
• Knowing how to work in an intercultural group

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