Working Student Audience Strategy & Activation (All Genders)

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

At Zooplus, Audience Strategy & Activation is evolving from campaign-based targeting to decision-led, reusable audience building blocks that power CRM, onsite, app and paid media creating end-to end user experiences across 25+ markets. 

We are looking for a Working Student to support the Audience Management & Strategy function in Marketing Intelligence department building scalable, data-driven audience frameworks — supported by our Customer Data Platform (CDP) and internal data products. 

This is an opportunity to work at the intersection of data, growth and marketing technology. 

 

1. Audience Building & Activation Support 

 

• Support creation of reusable audience logic (e.g. lifecycle segments, category propensities, brand affinities, churn risk groups) 

• Assist in preparing audience exports and QA checks 

• Help document audience definitions and governance rules 

• Support activation across CRM, paid, onsite and app platforms 

 

2.Data & Insights Support 

 

• Help analyze audience performance and activation results 

• Work with SQL-based outputs and validate data consistency 

• Support testing & experimentation documentation 

• Identify data gaps or manual bottlenecks in the process 

 

3.Process & Governance 

 

• Maintain audience documentation in Jira 

• Ensure clean handover between stakeholders (Marketing, Product, Engineering) 

• Support automation initiatives to reduce manual audience creation 

 

What We're Looking For 

 

• Currently enrolled in Business, Marketing, Data Science, Economics or similar 

• Strong analytical mindset (comfortable with Excel; independent SQL querying skills) 

• Interest in CRM, CDPs and marketing technology stack 

• Structured, detail-oriented and process-driven 

• Curious about how marketing and activation work at scale 

 

Nice to Have: 

 

• Experience with data layers, data products, CRM and CDP tools (e.g. Braze, Tealium, Salesforce or similar) 

• Exposure to segmentation or A/B testing 

 

What You'll Learn 

 

• How scalable audience management works in a multi-market e-commerce company 

• How decision-based segmentation enables cross-channel activation 

• How data products power growth decisions 
• How to move from manual campaign targeting to reusable audience frameworks via empowering decisions between marketing, product and engineering stakeholders 

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. 

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.