Wordpress Engineer

Confidential

Malaysia permanent

Posted: January 30, 2026

Required Skills

Job Description

This role focuses on implementing an SEO-first WordPress architecture, which involves building robust structures like topic clusters, pillar pages, and effective taxonomy. A key objective is to significantly improve internal linking, crawlability, and overall site performance. The position also requires the development of automation workflows using n8n and integrating critical external APIs such as Ahrefs, Google Search Console (GSC), GA4, Slack, and various CMS platforms. Ultimately, the successful candidate must ensure the WordPress system is capable of supporting high-volume content and facilitating multi-region and multi-language growth. If you are passionate about the powerful intersection of SEO, engineering, and automation, this challenging role is an excellent fit for you.

Key Responsibilities

1. WordPress Architecture & Development

Architect and maintain a scalable WordPress system capable of supporting thousands of SEO blog pages.

Implement custom permalink structures, hierarchical URLs, and SEO-friendly routing.

Build or redesign:

Pillar pages

Cluster structures

Custom post types (CPTs)

Taxonomies (categories/tags)

Custom templates for category → pillar page UX

Implement custom Gutenberg blocks for SEO widgets (internal links, CTAs, TOCs).

Optimize:

Core Web Vitals (LCP, CLS, FID)

JS/CSS load

Image size and rendering

Cache layers (server cache + WP cache + CDN)

Implement structured data (Schema.org):

Article

Breadcrumb

WebPage

FAQ

Product (if needed)

2. Advanced SEO Engineering

Design and implement topic cluster architecture:

Parent pillar page structure

Cluster URL hierarchy

Internal linking logic

Canonical strategies to avoid cannibalization

Build automated internal-link modules:

Programmatic linking widgets

Distribution models based on impressions/priority

Rule-based linking inside clusters

Improve crawl efficiency:

Sitemap system design

Robots.txt management

Faceted navigation control

Pagination best practices

Work with the SEO team to improve:

Indexation

Duplicate content handling

Redirect management

Page quality signals (helpful content)

3. Automation & n8n Workflow Development

Build n8n workflows to automate:

Google Search Console data extraction

Google Analytics data syncing

Ahrefs API keyword extraction + filtering

Slack notifications / daily SEO insights

Content audits

Meta data QA (titles, descriptions, canonicals)

Develop automated:

Keyword → cluster mapping

Content gap detection

Internal link opportunity analysis

Weekly/Monthly SEO insight dashboards

Connect n8n with:

WordPress REST API

Google Sheets / BigQuery

Slack

Ahrefs API

GSC API

GA4 API

4. Collaboration & Project Ownership

Work closely with:

SEO lead

Content team

Product managers

Design/UX

Backend developers

Translate SEO strategy into technical implementation plans.

Document all systems using best practices.

Maintain high code quality using version control (Git).

Required Skills & Experience

Technical

5+ years WordPress development (themes + plugins + API)

Expertise in:

PHP 7/8

MySQL

REST API (WordPress + external APIs)

Strong knowledge of:

Custom post types (CPT)

Taxonomies & hierarchical routing

Template hierarchy

Permalinks & rewrites

Gutenberg block development

Experience optimizing Core Web Vitals

Strong knowledge of server caching & CDN

SEO Engineering

Deep understanding of:

Information architecture

Topic clusters & pillar pages

Internal linking strategies

Crawl budget optimization

Canonicals, hreflang, sitemaps

Structured data

AI Overviews and semantic retrieval concepts

Experience working with large-scale content sites

Automation / Data

2+ years experience with n8n (or Zapier/Make with advanced workflows)

Strong API experience (building, consuming, debugging)

Experience with:

Ahrefs API

GSC API

GA4 API

Ability to build automated reporting systems

JSON, regex, and data transformation skills

Soft Skills

Ability to convert SEO requirements into technical tasks

Strong communication with non-technical teams

Ownership mentality

System-thinking mindset

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