Wholesale Strategy Manager

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Manager, Wholesale Strategy
Location: On-Site, Stamford, CT or Wakefield, MA
Travel Requirements: 25%

About the Role

The Manager, Commercial Strategy (Wholesale) serves as the strategic architect of the company’s long-term wholesale growth engine. This role operates at the intersection of market evolution, brand equity, and commercial scalability—ensuring enterprise strategy translates into sustainable, multi-year market leadership.

Moving beyond day-to-day tactical execution, this leader acts as the "Visionary of Wholesale," partnering cross-functionally with Pricing, Planning, and Brand leadership to ensure the wholesale business is scaled for long-term growth as markets mature. The role is focused on shifting the organizational needle toward building enduring brands and creating repeatable frameworks that protect margin and market share in a rapidly evolving landscape.

This position is designed for a high-level strategist who combines consulting-grade rigor with commercial foresight and thrives in a complex, regulated environment.

What You’ll Do

Long-Term Wholesale Strategy & Scalability

• Market Evolution Mapping: Lead the development of long-term wholesale go-to-market frameworks that anticipate market maturation and shifting regulatory dynamics.

• Scalable Growth Architecture: Design and refine national playbooks for market entry and expansion, ensuring the wholesale business model is built for efficient, enterprise-level scaling.

• Portfolio Health: Ensure wholesale strategy is aligned with long-term revenue objectives, moving from reactive "hit lists" to proactive, multi-year growth planning.

Brand-First Commercialization

• Brand Building Focus: Drive the shift toward brand-centric wholesale execution, ensuring pricing, distribution, and product mix reinforce long-term brand equity over short-term volume.

• Strategic Value Creation: Partner with Brand and Marketing teams to develop commercial strategies that differentiate our portfolio in a crowded third-party retail environment.

High-Level Cross-Functional Leadership

• Strategic Liaison: Serve as the primary bridge between the Commercial organization and Finance/Operations to align long-term inventory allocation and capital investment with growth targets.

• Executive Enablement: Act as the strategic lead in internal corporate forums, providing the "top-down" analytical narratives that allow Sales leadership to focus on high-level account development.

Strategic Program Governance

• Framework Innovation: Own the high-level design and optimization of the New York Incubator Program, establishing the scalable "gold standard" for retailer health and program performance.

• Performance Benchmarking: Define the long-term KPIs and success metrics that measure the health of the wholesale ecosystem and the efficacy of our brand-building efforts.

What You’ll Bring

• Education: Bachelor’s degree in Business, Economics, Finance, or related field.

• Experience: 4+ years of experience in Management Consulting, Commercial Strategy, or Corporate Planning within the CPG, beverage, or alcohol industries.

• Strategic Mindset: Proven ability to apply structured, consulting-led frameworks to complex commercial problems and "zoom out" to identify long-term trends.

• Analytical Power: Advanced proficiency in financial modeling and BI tools (Tableau, Power BI); ability to translate macro-data into a cohesive long-term vision.

• Influencing Skills: Demonstrated ability to drive cross-functional alignment and advocate for commercial priorities at the executive level.

• Travel & Presence: Ability to travel up to 25%; on-site presence required in Stamford, CT or Wakefield, MA.

Curaleaf Pay Transparency
$142,000—$159,000 USD

What We Offer:

• Career Growth Opportunities

• Competitive Pay and Benefits

• Generous PTO and Parental Leave

• 401(K) Retirement Plan

• Life/ Disability Insurance

• Community Involvement

• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

• Lead and Inspire.

• Commit to Win.

• ONE Curaleaf.

• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.