Wholesale Specialist | Inland

The Wholesale Specialist's main priority is representing and managing the Red Bull business with assigned Independent Wholesalers by developing and agreeing annual business plans, achieving growth, driving availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products and priorities which lead to an increase in Distribution, Execution and Volume.

Territory Coverage

Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner as well as maintaining & developing route optimization.

Develops working knowledge of geographic and demographic areas in assigned geography

Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography

Administration and development of designated area.   

Perfect Store

Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, additional placements and messaging

Achieve quarterly KPI's including Perfect Store standards as well as outlet Volume growth.

Building quality relationships through effective communication

Influencing decision makers through presenting compelling insights and commercial proposals

Stock Management

Managing orders to ensure Red Bull's stock keeping units (SKUs) are in stock and on display at all times

Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.

Managing of free goods budget to ensure efficient and effective execution.  

POS Management

Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand

Planning & Placement of POS – Ordering & collecting of POS to ensure POS is correctly sited and up to date in all outlets

Promotional Compliance – ensuring agreed promotions are in place and running from the first day 

Budget Management

Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)

Other

Analyse the opportunities in the region, take proper action and implement as needed

Create strong knowledge of and personal relationships with the top wholesalers

Maintains strong working knowledge of all relevant Red Bull systems

Proactively uses available reports to maximize on all opportunities including competitor intelligence

Develops expertise with regards to product competition and distributor competition in respective area

Proven sales track record

FMCG experience (Wholesale preferred)

Strong communications skills (verbal and written)

Self-starter with initiative & attention to detail

Ability to manage and cultivate good relationships

Experience with basic administrative programs, Windows, Word, PowerPoint, Excel

Local market / geographical knowledge beneficial

Valid drivers license 

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.