Wholesale & Distributor Marketing Manager

San Francisco, CA | Business Development Team | Reports to Director, International Distributors

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures.

Position Overview:

Allbirds is seeking a highly motivated and experienced Wholesale & Distributor Marketing Manager to join our dynamic and fast-growing team. This person will play a pivotal role in driving the growth and success of Allbirds' wholesale and International Distributor business. This is an exciting opportunity to be part of a company that is committed to sustainable practices and revolutionizing the footwear industry.

Key Responsibilities:

Wholesale

• Develop and Execute Wholesale Marketing Strategies: Collaborate with the Director of Wholesale to develop comprehensive marketing strategies aligned with Allbirds' brand vision and wholesale objectives. Execute these strategies to support the growth of Allbirds' wholesale business.

• Support Wholesale Account Management: Work closely with the Wholesale Account Management team to ensure the effective execution of marketing plans for key wholesale accounts. Provide guidance and support to wholesale partners in implementing marketing initiatives.

• Wholesale Marketing Collateral and Assets: Brief and manage marketing collateral and assets, including product catalogs, seasonal asset guides, digital initiatives, training programs and promotional materials. Ensure all collateral aligns with Allbirds' brand identity and messaging.

• Trade Shows, Sales Meetings, and Events: Coordinate and manage Allbirds' presence at trade shows, sales meetings, industry events, and wholesale partner conferences. Develop booth layouts, oversee logistics, and ensure a consistent brand experience. Collaborate with cross-functional teams to maximize impact.

Distributors

• Distributor Go-to-Market Strategy: Develop and facilitate execution of Distributor Go-to-Market strategies: collaborate with Director, International Distributors and HQ Brand Marketing team to develop modular DTC and local wholesale marketing strategies that can be adapted to a variety of smaller international markets.

• Distributor Relationship & Marketing Support: Serve as the primary marketing contact for distributor partners, aligning on campaigns, retail execution, and digital needs while guiding adherence to brand standards.

• Distributor Asset Delivery & Localization: Oversee timely delivery of seasonal assets and work with distributors to adapt global materials, calendars, and campaigns to local market realities.

• Distributor Performance Reporting: Develop and maintain a consistent reporting framework, reviewing partner performance, providing feedback, and highlighting successes internally.

Cross-Channel

• Market Analysis & Competitive Insights: Monitor global market trends, competitor activity, and partner performance across both channels to inform strategic decision-making and identify new opportunities.

• Cross-Functional Collaboration & Budget Management: Partner with Finance, Brand, Creative, and GTM teams to manage budgets, ensure alignment, coordinate timelines, and deliver cohesive brand execution across wholesale and distributor markets.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum of 4 years of experience in marketing, with a focus on wholesale or distributor marketing.

What do we offer?

This position offers an annual salary range of $90,000 to $100,000 and is based out of our San Francisco corporate office. The role follows a structured hybrid schedule designed to balance collaboration and flexibility: you will be expected in the office Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.

Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations. We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.