Wellness / Programs Director- La Vida Real

The anticipated salary for this role is $73K- $75 annually

For over 37 years, Senior Resource Group-SRG has been an innovator in the development and operation of senior living communities across the USA. Our experience and passion has helped us win many awards for innovative community design, excellent service and exceptional care. 

In partnership with the Executive Director, the Wellness Director leads the design and execution of a comprehensive, whole‑person wellness program that supports residents in living healthy, independent, and purposeful lives. This role champions a mind‑body‑soul approach to aging, reframing it as a stage of growth, strength, and continued learning. Serving Independent Living and Assisted Living residents, the Wellness Director drives engagement, measurable outcomes, and alignment with organizational standards while fostering a high‑performance culture of wellness across the community.

Essential Duties & Responsibilities

• Execute a comprehensive wellness curriculum addressing physical, cognitive, emotional, spiritual, social, environmental, and vocational dimensions.
• Personally deliver wellness programs (minimum 50% direct engagement), including fitness classes, cognitive sessions, and educational lectures.
• Source and manage external experts, clinicians, and guest presenters to enrich programming.
• Design purposeful outings aligned with movement, creativity, and social connection goals.
• Lead digital engagement initiatives, including implementation and optimization of ZestConnect and related wellness platforms.
• Coach residents in digital literacy to enhance independence and engagement.
• Recruit, mentor, and oversee wellness staff, instructors, transportation personnel, and contracted partners.
• Track and report key performance indicators including participation rates, satisfaction scores, digital utilization, and wellness outcomes.
• Manage department budget, maintain wellness facilities and equipment, and oversee transportation logistics.
• Conduct resident discovery interviews during onboarding to personalize wellness engagement.
• Other duties as assigned.

• Bachelor’s degree in Wellness, Kinesiology, Recreation Therapy, Gerontology, Hospitality, Nutrition, or related Health field.
• Minimum three (3) years leadership experience in wellness, life enrichment, fitness, or hospitality programming; senior living experience preferred.
• Proven experience leading fitness, cognitive, and creative programs for older adults.
• Must hold or obtain within 12–18 months of employment at least one nationally recognized wellness certification (ICAA Leadership in Wellness Management preferred; Chapman WellCert; CCWS®; NBC-HWC; ACE/NASM Senior Fitness Specialist; NWI CWP, Fitness or Nutrition Certification).
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Tech-forward and confident teaching digital tools.
• Operationally strong in managing budgets, schedules, and logistics.
• Metrics-driven and data-informed.
• A role model who embodies healthy, purposeful living.
• Creative in designing high-value, innovative programs.
• Empathetic and emotionally intelligent.
• Proficient with TSOLife, Zest Connect , Yardi, Woliba, Canva, Social Media, Microsoft Office, and other related software.

• All your information will be kept confidential according to EEO guidelines. 

Senior Resource Group is an equal employment opportunity employer. We do not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws, and we prohibit harassment of applicants or employees based on any of these protected categories. We comply with all applicable federal, state and local laws, including but not to limited, respecting consideration of unemployment status in making hiring decisions. Completing an application does not guarantee that you will be offered a position. 

Note to Applicants: Smoking is prohibited in all indoor areas of Senior Resource Group unless designated smoking areas have been established by a particular office in accordance with applicable state and local law.