WeLab Bank - Senior Associate Product Manager, Deposit, Payment & Card

WeLab, a leading pan-Asian fintech platform, operates two digital banks (WeLab Bank and Bank Saqu) as well as multiple online financial services in Hong Kong, Mainland China, and Indonesia, with over 70 million individual users and over 700 enterprise customers. WeLab uses game-changing technology to help users access credit, save money, and enjoy their financial journey.  

At WeLab, we always put our people first. Embarking on a career with WeLab means being part of the driving force to make financial services accessible for everyone. In our flat and agile organization, you will get all the opportunities to make real impacts and deliver change. Most importantly, while you achieve greatness, we will ensure you have an amazing experience at WeLab! 

Our team is energetic and passionate who can deliver and execute, and we are looking for intellectually curious, open-minded, and smart-working individuals who are just as passionate as we are about making financial services enjoyable. 

Join us to build a better financial future for everyone! 

About you:

You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment

You have a strong thirst for knowledge and are driven to find solutions that don't exist yet

You are comfortable with ambiguity and extremely resourceful (in your past life you could've been a detective)

You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.

You are humble and prioritize the success of the team over your own with an eagerness to help those around you

You don't shy away from challenges and have the ability to bounce back from setbacks

 What you’ll do and what success looks like in this role:

Drive key business KPIs, such as deposit growth, payment volume, and card activation rates, to meet and exceed targets.

Develop and launch innovative marketing campaigns from end-to-end, including drafting compelling campaign Terms & Conditions.

Own customer communication strategy; you will be the voice of our products, writing engaging promotional emails, push notifications, and other marketing copy to drive customer engagement and product adoption.

Conduct market intelligence and research on the competitive landscape to formulate and execute effective growth strategies.

Build business cases for new initiatives, performing calculations and analysis to project impact and ROI.

Handle and analyze data for tracking key performance metrics, providing insights to inform future product and marketing decisions.

Continuously brainstorm and pitch new, out-of-the-box ideas to keep our product offerings fresh and exciting for our customers.

What is required and what we’re looking for:

A university degree or above in Marketing, Business Administration, or a related discipline.

4-5 years of hands-on working experience in product management or product marketing, specifically within a retail banking environment.

Excellent proficiency in professional writing in Traditional Chinese, Simplified Chinese, and English.

Demonstrated proficiency or strong interest in leveraging AI tools to enhance productivity, creativity, and data analysis at work.

Proven experience in managing campaigns, writing customer-facing communications, and handling promotional activities.

Excellent numerical and analytical skills, with experience in tracking metrics and calculating business cases.

A creative mindset with the ability to generate new and engaging ideas.

Strong analytical, problem-solving, and interpersonal skills.

Sound knowledge of digital retail banking products (deposits, payments, cards) and the local regulatory framework.

Able to work effectively in a fast-paced environment and to prioritize and deliver high-quality work under tight deadlines.

You should be a self-motivated team player with a great sense of ownership and a collaborative approach.

Perks and Benefits to enrich your experience at WeLab:

Learning and development stipend - we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn 

Wellness and happiness – Numerous activities to let you focus on your physical and mental wellbeing. We allow flexible time offs to take care of personal matters and to enjoy time with family and friends 

Comfortable and positive work environment – Open plan office for easy collaboration and social with your colleagues, or branch out into your own thinking pods when needed, with FREE food and drinks for when you want to recharge 

Work smart, play hard – Connect with your colleagues over food and drinks at the stocked pantry, in the spacious social area with board games and a ping pong table, or over activities like hiking, yoga, badminton, etc. 

A big and contagious smile on everyone’s face to make you happier :)  

WeLab’s Awards & Recognitions 

Asia Banking Finance Retail Banking Awards: Virtual Bank of the Year - Hong Kong

CNBC Disruptor 50: the only Hong Kong-based company on the list 

Financial Times Asia-Pacific High-Growth Companies: #2 in ranking  

The Chinese University of Hong Kong “Corporate Innovation Index”: #1 in ranking 

We offer competitive salary package to the successful candidate.  If you are interested in joining this exciting team, please submit your resume to us via the button “Apply Now” below.

All information provided by applicants will be used for recruitment purposes only. Information of unsuccessful applicants will be destroyed within 12 months of receipt.