Website Manager / Marketing Analyst

Your daily workout:
Are you ready to transform the corporate wellness industry with us?
We are looking for a Website Manager / Marketing Analyst (m/f/d) to join our mission at EGYM Wellpass and play a key role in the performance of our main acquisition channel: our website.
In this role, you will be at the heart of our digital strategy, driving the evolution of the site, optimizing conversion, and coordinating internal and external teams to maximize lead generation internationally.
Does this sound exciting? If you are passionate about data, performance, and continuous improvement, don’t miss this opportunity and apply now to join our team!
Project Management & Coordination• Website projects: Manage website updates from start to finish (prioritization, coordination, delivery).
• Cross-functional coordination: Serve as the main point of contact between Marketing, Product, Content teams, and external partners.
• Prioritization: Structure and arbitrate requests based on business impact.

Website Maintenance & Performance• Continuous maintenance: Ensure content, pages, and optimizations are up-to-date and functioning correctly.
• Agency collaboration: Manage and challenge external agencies to ensure performance goals are met.

CRO & Optimization• Conversion rate optimization: Improve visitor → lead conversion rates.
• Data analysis: Leverage analytics tools (Hotjar, Google Analytics, etc.) to understand user behavior.
• Test & Learn: Implement A/B tests and foster a continuous improvement mindset.

Tools, Collaboration & Business Impact• Performance monitoring: Track key KPIs related to lead generation and website performance.
• International vision: Contribute to the performance of websites across multiple markets (France, Belgium, Germany…).
• Continuous improvement: Suggest optimizations based on data and team feedback.

Your fitness level:
• Education & expertise: Degree in Marketing, Digital, or equivalent.
• Experience: Minimum 3 years in web, growth, or digital marketing.
• Data-driven mindset: Strong analytical skills.
• Project management: Structured, autonomous, capable of handling multiple projects simultaneously.
• CRO & performance: Strong interest in conversion optimization and continuous improvement.
• Business sense: Understands acquisition and lead generation challenges.
• Collaboration: Comfortable in cross-functional environments and aligning multiple stakeholders.
• Languages: Fluent in French and English (international scope).

Your training goal for your first 6 months:
• Product & market onboarding: Master Wellpass offerings and associated business objectives.
• Tool mastery: Get up to speed with analytics and monitoring tools (Google Analytics, Hotjar…).
• Structuring: Organize priorities and streamline internal request management.
• Performance: Significantly improve conversion rates (~5% target).
• Delivery: Ensure smooth project execution recognized by internal teams.
• Impact: Position the website as a strategic international lead-generation channel.

The equipment we provide:
• Wellness: Wellpass subscription with access to a wide range of sports and wellness clubs, shareable with colleagues.
• Mentorship: Exchange knowledge and develop across teams and sites via our self-organized mentoring platform.
• Tools: Laptop, monitor, mouse, headset, and all necessary work tools.
• Health: Alan health insurance with 50% coverage, including family.
• CSE perks: Access to various discounts for leisure, travel, and events.
• Meal vouchers: Swile €9.50/day, with €5 covered by the company.
• Transport: 50% subsidy on Pass Navigo.
• Remote work: Up to 3 days per week.
• Nutrition: Fresh fruit basket delivered weekly at the office.

Your warm up plan:
• Discovery: Initial interview with the Talent Acquisition Partner.
• Case study: Practical exercise to prepare within 1 week. 
• Operational interview: In-depth discussion with Marketing / Product teams.
• Strategic vision: Discussion on the business challenges of the role.
• Team and cultural fit: Meeting with one of our Directors or VP to confirm cultural fit.

Contact Information:
Please upload your CV in English and reference Job ID #1947.
Contact person: Dolihane Feddag