Website Data Analyst

About Glean:

Founded in 2019, Glean is an innovative AI-powered knowledge management platform designed to help organizations quickly find, organize, and share information across their teams. By integrating seamlessly with tools like Google Drive, Slack, and Microsoft Teams, Glean ensures employees can access the right knowledge at the right time, boosting productivity and collaboration. The company’s cutting-edge AI technology simplifies knowledge discovery, making it faster and more efficient for teams to leverage their collective intelligence.

Glean was born from Founder & CEO Arvind Jain’s deep understanding of the challenges employees face in finding and understanding information at work. Seeing firsthand how fragmented knowledge and sprawling SaaS tools made it difficult to stay productive, he set out to build a better way - an AI-powered enterprise search platform that helps people quickly and intuitively access the information they need. Since then, Glean has evolved into the leading Work AI platform, combining enterprise-grade search, an AI assistant, and powerful application- and agent-building capabilities to fundamentally redefine how employees work.

About the Role:

Glean is seeking a Website Data Analyst who can turn our website data into clear insights, experiments, and growth opportunities. You’ll own the end‑to‑end analytics foundation for our marketing site—from event instrumentation and dashboards to conversion analysis and experimentation. You’ll work closely with Digital Marketing, Demand Gen, and Web teams to understand how visitors engage with our site, identify friction, and recommend changes that improve conversion, content performance, and overall experience. If you’re equally comfortable in GA4, GTM, spreadsheets/BI tools, and SQL, and you love creating stories from numbers, this role is for you.

You will:

• Own website analytics & tracking

• Own implementation and maintenance of web analytics across the marketing site (GA4 or equivalent).

• Partner with web developers to ensure clean, consistent event tracking via GTM or other tag managers.

• Define and maintain event taxonomies, UTM standards, and goal/conversion setup.

• Turn data into insights & recommendations

• Analyze traffic, behavior, funnels, and conversion rates across key pages and user segments.

• Identify drop‑off points and friction in key journeys (e.g., homepage → product pages → demo requests).

• Proactively surface insights, trends, and anomalies and translate them into clear, prioritized recommendations.

• Experimentation & CRO

• Partner with marketing and web teams to design A/B and multivariate tests (hypotheses, success metrics, sample sizing).

• Evaluate test performance, quantify impact, and recommend roll‑outs or follow‑ups.

• Build and maintain a testing roadmap with clear learnings and documentation.

• Reporting & stakeholder enablement

• Build and maintain dashboards and recurring reports for stakeholders (e.g., weekly site performance, campaign landing page performance, experiment results).

• Answer ad‑hoc questions from marketing, product, and leadership with data‑backed narratives, not just charts.

• Create simple, self‑serve views so non‑technical stakeholders can explore performance on their own.

• Data quality & governance

• Ensure data accuracy and consistency across tools (ad platforms, CRM, marketing automation, product analytics).

• Partner with RevOps/Marketing Ops to align website reporting with down‑funnel metrics (MQLs, pipeline, revenue where possible).

• Regularly audit tags, events, and goals to maintain a reliable analytics foundation.

• SEO & content performance support (optional but ideal)

• Monitor organic performance of key pages and content types, and share insights with SEO/content owners.

• Help evaluate content experiments (new pages, rewrites, navigation changes) through a measurement plan.

About you:

• Experience

• 3–5+ years in a web/digital analytics, growth, or marketing analytics role (B2B SaaS experience a plus).

• Proven track record owning website analytics for a marketing site (preferably multi‑channel, multi‑touch).

• Tools & technical skills

• Strong hands‑on experience with Google Analytics 4 (or equivalent web analytics platform).

• Proficiency with Google Tag Manager or other tag managers for event configuration and debugging.

• Experience building dashboards in Looker, Tableau, Power BI, or similar.

• Comfortable writing SQL to pull and join data from data warehouses (e.g., BigQuery, Snowflake) is a strong plus.

• Familiarity with A/B testing platforms (e.g., VWO, Optimizely, Google Optimize [legacy], or equivalent).

• Understanding of UTM strategy, attribution basics, and marketing funnel metrics.

• Analytics & communication

• Strong quantitative skills—comfortable with funnels, cohorts, confidence intervals, and basic experimentation math.

• Ability to translate complex data into clear stories, visuals, and recommendations for non‑technical audiences.

• High attention to detail, from event naming conventions to how metrics are defined and reported.

• Collaboration & mindset

• Experience working cross‑functionally with marketing, web/dev, design, and ops teams.

• A test‑and‑learn mindset—you’re comfortable iterating quickly, failing fast, and documenting what we learn.

• Curious, resourceful, and comfortable operating in fast‑moving, high‑growth environments.

• Experience with B2B SaaS or complex multi‑product websites.

• Familiarity with SEO tools (e.g., Google Search Console, Ahrefs, Semrush) and how they connect to web performance.

• Experience tying website performance to down‑funnel metrics in a CRM (e.g., Salesforce, HubSpot).

Location:

• This role is hybrid (4 days a week in our Bangalore office)

Compensation & Benefits:

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

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