Website Content Specialist (Contractor - 2 months)

Website Content Specialist

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals, and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design, and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you.

We are looking for content strategy execution partner, not just a copywriter. Content Specialist (Website) to support the development and optimization of website content. The role requires a strong understanding of content structure, SEO, and user intent, along with the ability to create and refine copy that aligns with existing content and business goals.

What you’ll do:

Content Structure

• Understand the existing and proposed website architecture, content hierarchy, and user journeys

• Ensure content consistency across the site in terms of tone, messaging, and structure

Content Creation & Optimization

• Write and edit website copy and identify imagery that not only aligns with brand voice and existing content but also fits the proposed new structure for the webpages.

• Optimize content for SEO, including keyword integration, internal linking, and on-page best practices

• Refresh and improve existing content to enhance clarity, relevance, and performance

• Proactively raise risks and dependencies in a timely manner

SEO & Performance Thinking

• Clear understanding of integrating SEO elements (heading structure, page hierarchy, internal linking, URL structure to the content etc)

• Create content with both users and search engines in mind

Collaboration & Feedback

• Present content rationale clearly and be open to feedback and iterations

• Incorporate feedback constructively while maintaining content quality and strategy

Who you are:

• 3–6+ years of experience in website content, content strategy, or SEO-led content roles

• Has worked on content-heavy or marketing websites

• Comfortable balancing strategic thinking with hands-on writing

• Detail-oriented, organized, and collaborative

What you bring:

Core Skills

• Strong website copywriting and editing skills

• Solid understanding of content strategy and information architecture

• Working knowledge of SEO best practices (on-page SEO, search intent, keywords, internal linking)

• Ability to align new content with existing content and brand voice

• Clear understanding of CMS platforms (e.g., WordPress, Webflow, Contentful, sitecore)

Strategic & Analytical Thinking

• Ability to think in terms of user journeys, funnels, and content ecosystems

• Attention to detail while maintaining a big-picture perspective

• Comfortable auditing existing content and making improvement recommendations

Collaboration & Communication

• Clear written and verbal communication skills

• Proactive in raising questions, dependencies, and content needs

• Open to feedback and comfortable working in iterative environments

Tools & Nice-to-Have Skills

• Familiarity with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, Screaming Frog)

• Basic understanding of UX writing principles

• Experience working with designers and developers on website projects