Webflow Developer Tech Lead

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role:

We are seeking a Webflow Developer Tech Lead to drive the technical transformation of HoneyBook’s marketing site as we transition from a Gatsby server-side rendering framework to Webflow. In this role, you will lead the design and implementation of a robust, scalable infrastructure that empowers the marketing team to rapidly experiment, integrate new features, and connect with third-party tools—while maintaining the highest quality standards.

You’ll work at the intersection of marketing and product development, ensuring seamless collaboration and alignment on goals, best practices, and technical excellence. The ideal candidate combines deep expertise in the Webflow platform (including advanced customization through JavaScript), with exceptional problem-solving skills, a commitment to high-quality independent work, and a collaborative mindset.

This is an opportunity to shape the new face of HoneyBook’s marketing site from the ground up—playing a key role in both our replatforming and rebranding efforts—while making a lasting impact on how we attract and engage our audience.

This role is hybrid to our Tel Aviv offices

Here are a few of the things you will do:

• Contribute to the technical strategy and infrastructure of HoneyBook’s marketing site as we migrate from Gatsby to Webflow, ensuring scalability, reliability, and performance.

• Build and maintain a robust Webflow ecosystem, including custom code (JavaScript and integrations) to extend platform functionality where needed.

• Support monitoring, logging, and error tracking systems to help proactively identify and resolve site issues.

• Implement integrations with third-party tools and services (e.g., analytics, personalization, experimentation platforms, consent management, chat, authentication).

• Follow and advocate best practices for development workflows, version control, and deployment—ensuring smooth collaboration with marketing, design, and engineering.

• Contribute to performance optimization, improving site speed, accessibility, SEO, and Core Web Vitals across marketing pages.

• Partner with the marketing team to translate campaign needs into scalable solutions without compromising site quality or maintainability.

• Help maintain overall site health, including uptime, analytics accuracy, and compliance with security and privacy standards.

Here is what we’re looking for in a candidate:

• Technical expertise & accountability — you bring strong experience in front-end development and care deeply about performance, scalability, and site quality.

• Growth & experimentation mindset — you’re comfortable with A/B testing, CRO, and making iterative improvements based on data.

• Collaborative approach — you work well with marketing, design, and engineering teams to translate creative and business goals into sound technical solutions.

• Problem-solving & adaptability — you diagnose complex issues, implement sustainable fixes, and adapt to evolving business and technical needs.

• Commitment to best practices — you value clean, maintainable code, robust workflows, and compliance with security and privacy standards.

Here is what is needed:

• 5+ years of front-end development experience with a track record of working on high-traffic marketing websites, including at least 2+ years of hands-on Webflow and advanced custom JavaScript experience.

• Experience maintaining site infrastructure with monitoring, logging, and error tracking.

• Strong background integrating and managing third-party tools and APIs (analytics, personalization, experimentation platforms, authentication, consent management, chat).

• Solid performance optimization skills, with an understanding of Core Web Vitals, accessibility, SEO best practices, caching strategies, and deployment workflows.

• Strong problem-solving and debugging abilities, with a focus on scalable solutions and good QA practices.

• Ability to collaborate effectively with marketing, design, and engineering teams, translating creative and business goals into maintainable solutions.

• Familiarity with analytics and monitoring tools such as Segment, Mixpanel, GA4, and Datadog, plus A/B testing and CRO experimentation frameworks.

The good stuff:

Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!Compensation: We offer a competitive salary and meaningful equity grants.Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges.Raise the bar: We push for greatness—for ourselves, each other, and our members.Own it: Trust and ownership let us make decisions with confidence.We love what we do: We bring passion to our work and love what we create for our members.Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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