Web Tracking Product Manager

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

 

As a Product Manager, you will be responsible for defining the strategy and roadmap for a product line within our product portfolio.  You will have a deep understanding of our user’s needs, identify opportunities and drive the creation of products that solve for our customers and achieve our wider business ambitions. 

 

In your role you are part of the Product Leadership Team and will also be working with Entain’s Senior Product Leadership Team. 

 

We’re looking for exceptional Product Managers to play a key role in the development of our global web tracking products and own end-to-end product delivery. You’ll support a sub-domain, translating product vision into actionable roadmaps aligned with OKRs across multiple squads, while driving collaboration and influence across global teams and stakeholders.

 

The Web Tracking Domain, part of the Group Data Office under Enterprise Analytics, underpins compliant, high-quality behavioural data capture across all brands. In this role, you will support shaping the global web tracking strategy, orchestrate delivery across engineering, analytics, marketing, and compliance, and manage cross-team dependencies to ensure consistent execution.

 

You will partner across teams to deliver complex, high-impact initiatives, such as re-platforming, consent changes, and major front-end releases, while safeguarding data quality and proactively resolving issues. A key responsibility is translating technical concepts into clear, accessible language for non-technical stakeholders and executives, ensuring alignment, confidence, and informed decision-making.

Key Responsabilities:

 

• Developing effective solutions that align with our business constraints is a key focus.
• Contributing in-depth knowledge about our users and analyzing data on customer engagement will involve identifying areas of leverage to support Entain's broader goals.
• Collaborate with a high-performing team of product owners will include guiding them through discovery, prioritization, and execution of product initiatives.
• Collaborating closely with leaders from various departments, including design, technology, compliance, commercial, finance, and legal, is essential for successful product development and launch.
• Defining product requirements, features, and functionalities using agile methodologies is part of the role.
• Partnering with technology and design teams to deliver a top-notch product offering, ensuring quality, effectiveness, and timely delivery, is a key responsibility. Driving product metrics that showcase the impact on customers and the business is also part of the role.
• Establishing and nurturing a culture of innovation and continuous improvement within the product management team is a priority.

 

Essential:

• Deep understanding of web tracking architectures, including data layers, event schemas, tagging frameworks, and tracking specifications.
• Hands-on experience with tag management systems (e.g., Tealium, GTM, Adobe Launch,) and the ability to guide implementation best practices.
• Hands-on experience with web analytics tools (Adobe, GA4,) and the ability to guide implementation best practices.
• Solid understanding of marketing campaign platforms (e.g., tracking links, attribution tools, media platforms) and how they integrate with web analytics for performance measurement.
• Strong knowledge of first-party data collection, cookie behaviour, consent frameworks, and privacy/compliance requirements across multiple regions.
• Familiarity with front-end technologies (JavaScript, SPA frameworks, browser restrictions such as ITP/ETP) and how they impact tracking design.
• Experience managing large-scale tracking implementations during front-end migrations, redesigns, replatforming, and multi-brand rollouts.
• Ability to diagnose and direct resolution of data quality issues, broken events, schema mismatches, and inconsistencies across brands or markets.
• Skilled at translating complex technical concepts into clear, actionable guidance for product managers, marketing teams, and senior stakeholders.
• Understanding of analytics use cases—including attribution, personalisation, experimentation, and funnel optimisation—to ensure tracking supports business value.
• Experience governing tracking standards and documentation, ensuring consistency and reducing tech debt across global teams.
• Strong relationship management skills to coordinate across engineering, analytics, product, marketing, compliance, and vendor teams.

 

 

• Demonstrated understanding of the techniques and methods of modern product discovery and product delivery
• Demonstrated ability to learn multiple functional areas of business - engineering, design, finance, marketing.
• A demonstrated track record of successfully launching and managing products from concept to market.
• Strong understanding of the ecommerce landscape, including knowledge of regulations and compliance considerations when building great customer experiences. 
• Proven experience leading and developing high-performing empowered product teams. 
• Demonstrated ability to solve hard problems with many constraints, using sound judgement to assess risks, and to lay out your argument in a well-structured, data-informed, written narrative. 
• Excellent communication and interpersonal abilities – proven ability to engage with engineers, designers and company leaders in a constructive and collaborative relationship.

 
• Stakeholder engagement: Builds effective working relationships
• Collaboration: Communicates effectively with a positive impact
• Builds capability: Invests in developing oneself (and others)
• Analytical thinking: Thinks critically, providing well-reasoned insights through a commercial lens
• Sets direction: Contributes to a clear direction for the business
• Agility: Quickly adapts and remains flexible while managing risks
• Drives performance: Continually raises the bar for oneself (and others)
• Acts with integrity: Takes ownership and does the right thing
• Delivers results: Plans for success and gets the job done

Diversity and equal opportunities:

 

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

 

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

 

Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

 

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.