Web Tracking & Analytics Consultant

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

We are seeking a Web Tracking & Analytics Consultant to strengthen our team. The successful candidate will be responsible for ensuring accurate and robust data collection, which is fundamental for strategic decision-making.

You’ll be at the intersection of implementation and analysis: ensuring data is properly collected, transformed, and made actionable across the company.

Responsibilities

• Design, implement, and maintain digital tracking solutions (web/app) using Google Tag Manager (web + server), Adobe Analytics/Launch/AEP, Tealium, GA4, and Firebase.

• Write clear tracking/implementation documents and collaborate with developers to define and implement effective Data Layers.

• Perform debugging and QA of tracking implementations, utilizing JavaScript, HTML, and CSS.

• Write SQL queries for validation and quality control of collected data in platforms like BigQuery.

• Monitor data quality and proactively resolve anomalies.

Requirements

• 2-4 years of specific experience in Digital Analytics Implementation or Tag Management.

• Proficiency in Adobe Analytics/Launch/AEP and Google Tag Manager (web + server).

• Knowledge of JavaScript, HTML, CSS for troubleshooting and tracking.

• Ability with SQL for data validation.

• Analytical and problem-solving mindset.

• Excellent communication and collaboration skills.

• Fluent in Italian and English.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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