Web Strategy Director

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

What You’ll Do

Fireblocks is seeking a Web Strategy Director to deliver a world-class digital experience that turns our brand into a powerful demand gen engine. This role will own the complete web experience, from technical infrastructure to conversion optimization, while leading SEO and emerging AI optimization (GEO) strategies that drive measurable business growth.

We are seeking a Web Strategy Director to lead the vision and execution of our entire web presence (fireblocks.com). You will transform our website into a powerful engine for demand generation and a definitive resource for digital asset infrastructure. This is a critical role responsible for driving measurable business growth

Location - Remote U.S. Eastern Time or Central Time zones only

Responsibilities

• Develop and lead a data-driven web strategy that transforms the fireblocks.com website into a demand generation engine aligned quarterly revenue goals through optimized user journeys and conversion funnels.

• Own all key web metrics including traffic, conversion rates, lead quality, and revenue attribution

• Own and execute enterprise-level SEO strategy to dominate search rankings in digital asset and stablecoin infrastructure space

• Drive web strategy that captures demand through AI-native discovery channels like ChatGPT, Perplexity, and Claude

• Oversee future localization strategy to ensure the website delivers a consistent, high-quality experience across global markets and languages

• Collaborate with Brand and Design teams to ensure a cohesive and impactful digital brand experience.

• Lead the roadmap for website testing, experimentation, and personalization.

• Evaluate and manage third-party vendors, CMS platforms, and other web technologies.

• Oversee cookie management platform to ensure user consent, data transparency, and compliance with global privacy regulations

• Lead and mentor a high-performing web strategy team including developers and SEO managers while managing goals, and KPIs that drive accountability and results

• Foster a culture of experimentation, data-driven decision making, and continuous improvement

• Conduct regular analysis to identify optimization opportunities and growth drivers

Required Qualifications

• 8+ years of progressive web strategy experience with 3+ years in leadership roles

• Proven track record in managing modern enterprise websites that drive significant revenue impact

• Deep expertise in SEO with demonstrable results improving organic search performance

• Experience with AI optimization strategies and emerging search technologies

• Background in B2B SaaS, fintech, or technology companies preferred

• Experience managing localization strategies

• Advanced knowledge of CMS platforms, specifically WordPress

• Advanced knowledge of web analytics platforms (Google Analytics, Google Tag Manager, Mixpanel, etc.)

• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)

• Proficiency with Cookie Manager Platforms (OneTrust)

• Understanding of web development technologies (HTML, CSS, JavaScript, CMS platforms)

For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $160,000 to $200,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

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