Web Analytics & Tracking Implementation Specialist

Confidential

Remote job permanent

Posted: April 28, 2026

Required Skills

Job Description

Location: EMEA
Timezone: CET

We are looking for an experienced Web Analytics & Tracking Implementation Specialist to join our team. In this role, you will be responsible for the technical quality of analytics implementations across a diverse portfolio of clients — spanning different industries, website setups, and technology stacks. You will act as the go-to expert for analytics implementation, tag management, and data integrity, working closely with internal teams to ensure tracking is accurate, reliable, and fit for purpose across all client properties.

Responsibilities

• Audit and validate analytics implementations across GA4, GTM, advertising pixels, and custom events; proactively identify gaps or misconfigurations before they impact data quality.

• Diagnose and resolve tracking issues caused by website updates or code changes, distinguishing between technical failures and genuine performance shifts.

• Design and validate tracking for complex scenarios — multi-step funnels, external checkouts, third-party integrations, multiple domains, and iframes.

• Implement and troubleshoot cross-domain tracking, ensuring user journey continuity and correct attribution across platforms.

• Support Consent Mode v2 implementation and CMP integration with GTM, configuring tag behavior in line with privacy regulations.

• Investigate discrepancies between analytics and advertising platforms, determining whether fixes require GTM or development-level changes.

• Serve as the internal expert for GA4 and GTM — supporting technical investigations, team troubleshooting, and tracking documentation.

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