Web Analytics & Tracking Implementation Specialist
Confidential
Posted: April 28, 2026
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Quick Summary
We are looking for an experienced Web Analytics & Tracking Implementation Specialist to join our team. The role involves implementing analytics solutions across diverse client properties, working closely with internal teams to ensure accurate tracking and data integrity.
Required Skills
Job Description
Location: EMEA
Timezone: CET
We are looking for an experienced Web Analytics & Tracking Implementation Specialist to join our team. In this role, you will be responsible for the technical quality of analytics implementations across a diverse portfolio of clients — spanning different industries, website setups, and technology stacks. You will act as the go-to expert for analytics implementation, tag management, and data integrity, working closely with internal teams to ensure tracking is accurate, reliable, and fit for purpose across all client properties.
Responsibilities
• Audit and validate analytics implementations across GA4, GTM, advertising pixels, and custom events; proactively identify gaps or misconfigurations before they impact data quality.
• Diagnose and resolve tracking issues caused by website updates or code changes, distinguishing between technical failures and genuine performance shifts.
• Design and validate tracking for complex scenarios — multi-step funnels, external checkouts, third-party integrations, multiple domains, and iframes.
• Implement and troubleshoot cross-domain tracking, ensuring user journey continuity and correct attribution across platforms.
• Support Consent Mode v2 implementation and CMP integration with GTM, configuring tag behavior in line with privacy regulations.
• Investigate discrepancies between analytics and advertising platforms, determining whether fixes require GTM or development-level changes.
• Serve as the internal expert for GA4 and GTM — supporting technical investigations, team troubleshooting, and tracking documentation.