VP/Senior VP of Operations

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week

About the Role

Reporting to the Chief Operating Officer and partnering closely with the executive leadership team, the Vice President/Sr Vice President of Fulfillment Operations will lead all Weee! fulfillment center operations across regions. This role is responsible for building, scaling, and developing high-performing regional teams while defining and executing the company’s long-term vision for Operational Excellence.

As the leader of Weee!’s largest workforce, you will oversee the systems, processes, and technologies that enable efficient, reliable order fulfillment. This role is critical to supporting Weee!’s rapid growth through operational scalability, continuous improvement, and disciplined execution.

Responsibilities

Strategy, Vision & Leadership

• Define and execute long-term, scalable fulfillment strategies aligned with overall business objectives, with a strong focus on operational excellence and continuous improvement.

• Own P&L responsibility for Fulfillment Operations, ensuring financial rigor, cost control, and accountability.

• Lead, mentor, and develop a high-performing operations leadership team; build a strong succession pipeline and elevate organizational capability.

• Establish performance management, engagement, and career development programs to drive productivity, retention, and leadership growth.

• Foster a culture of transparency, trust, safety, and open communication across all levels of the organization.

• Partner closely with executive leadership and cross-functional teams to align operational priorities with company-wide goals.

Operational Excellence

• Drive operational excellence initiatives across all fulfillment centers to support current performance and future growth.

• Lead large-scale, cross-functional initiatives to improve customer experience, quality, productivity, throughput, and cost efficiency.

• Develop and execute strategic plans to improve profitability and operational effectiveness in a fast-paced, high-growth environment.

• Define and implement systems, tools, and technology solutions that enhance workflows across quality, logistics, budgeting, and operations.

• Apply continuous improvement methodologies to identify root causes, reduce defects, and standardize best practices.

Fulfillment & Logistics Operations

• Set long-term objectives and operating models for distribution and fulfillment center operations.

• Develop, manage, and review operating budgets; hold leaders accountable for performance against financial and operational targets.

• Monitor performance against KPIs, service-level agreements, and operational plans; provide clear insights and recommendations to the executive team.

• Champion a strong culture of safety and ensure full compliance with all safety policies, standards, and regulatory requirements.

• Deliver regular operational and financial reporting, including variance analysis and corrective action plans.

Qualifications

• 10+ years of experience leading large, multi-site fulfillment, warehouse, or distribution operations.

• Proven ability to scale complex operational organizations in high-growth environments.

• Strong experience designing and improving complex processes and building scalable, repeatable SOPs.

• Demonstrated success leading through ambiguity, crisis situations, and rapid change.

• Track record of identifying inefficiencies, reducing defects, and driving measurable improvements.

• Deep knowledge of operational best practices and continuous improvement methodologies.

• Excellent communication and interpersonal skills, with the ability to influence senior leaders and collaborate cross-functionally.

• Strong analytical, problem-solving, and decision-making capabilities.

• Ability to thrive in a fast-paced, high-expectation environment.

Preferred Qualifications

• Experience in e-commerce or retail operations.

• Degree in Engineering or Computer Science.

• Bilingual proficiency; Mandarin or Spanish strongly preferred.

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages

• 401k, 4% company match

• Equity and Bonus

• Vacation, sick and holiday time off

• Monthly mobile stipend

• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $245,000 - $315,000

• This role may be eligible to discretionary bonus, incentives and benefits

• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds