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VP, Sales & Distribution

RedBull

New York, NY, United States permanent

Posted: January 6, 2026

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Quick Summary

The VP, Sales & Distribution is responsible for driving and developing a world-class retail execution team, ensuring best-in-class sales and operations processes & routines, and building a winning team that epitomizes the Company's Values.

Job Description

Reporting to the SVP, RBDC, the VP, Sales & Distribution for the Northeast territory is responsible for the overall financial performance and operations of their assigned territory. You will drive and develop a world-class retail execution team, ensuring best-in-class sales and operations processes & routines, and build a winning team that epitomizes the Company's Values. The VP, Sales & Distribution is the senior field-level leader within the organization, from both a sales and operational perspective.

 

The location for this role is flexible to any major metro area within the Northeast region.

MANAGING EXPECTATIONS

Use a high level of discretionary judgment on sales, financial, operational, and employment decisions

Lead, coach, and develop the leadership team within the territory to ensure key performance indicators and metrics are met or exceeded and that sales and distribution targets are flawlessly executed to standard

Ensure all leadership manages expenses (inventory, goods destroyed, discounts, T&E), responsible for Profit & Loss ownership across all profit centers

 

EXECUTION

Develop and deliver an annual business plan for volume, execution excellence, market share, profitability, distribution development, routes, new product distribution, and volume/sales forecast

Evaluate total market conditions through the lens of Winning versus Competition. Competitive threats, changing local dynamics which may impact volume, share, profit, as well as other business metrics

Work with DSDs to define annual and monthly Key Performance Indicator (KPI) priorities, strategies, and goals for the Regions by coordinating with cross-functional departments, to ensure the attainment of volume plan and profit objectives

Spend time in the market working side-by-side with DSDs, providing training, feedback/coaching, and evaluating the performance of the DSDs, General Sales Manager, Sales Activator Managers and entire team as well as market conditions

Report regularly on Monthly Performance Review and Quarterly Business Review needs, and other ad hoc reporting to the SVP RBDC, hold Monthly Performance Review (MPR) and Quarterly Business Review (QBR) meetings with DSDs to ensure open communication and address opportunities

Participate in monthly leadership team meetings, weekly LT calls and quarterly/annual LT meetings and provide feedback and insight to aid in the overall organizational decision-making process

Active participation in all business planning processes, tool development, and field support matters

100% responsible for consistent process and routine across regions

 

BUILDING SUCCESS

Work collaboratively and impactfully with the RBDC leadership team to achieve strategic business plan

Work directly with the RBNA Regional leadership team to ensure successful partnerships

Build a diverse organization that reflects the marketplace; embodies Red Bull’s Values and inspires the team through dynamic and effective leadership

Drive the territory to achieve overall organization KPI targets and metrics

Lead by example and ensure all leadership within the territory understands and adheres to Company standards & targets, Talent & performance management needs, and operating & safety procedures

Align the Region from the top-down with Red Bull Values, the RBDC Mission Plan, Environment, and Main Effort approach

Complete annual performance reviews with all direct reports, building and supporting Development Plans

10+ years of management experience in both beverage supplier and distributor businesses with a Direct Store Delivery (DSD) model, including proven track record of meeting or exceeding assigned sales objectives

Key account management experience on a district, regional or national level

A proven track record of being able to inspire and lead a successful sales organization (sales directors and their teams, sales managers and their teams, Key Account Managers, Merchandising Managers and their teams), Office Assistants, and partnering with Talent; promote initiatives that build strong trade partnerships

Previous P&L influence & ownership over sales teams and operations

Working knowledge of / previous experience managing organizations to DOT compliance, OSHA regulations, and other Employment Law needs

Exceptional leadership skills to provide coaching, mentoring, training and development, performance evaluations, and corrective feedback/discipline

Excellent verbal and written communication skills, including being able to prepare presentation materials and present the information one-on-one and in a group

Strong analytical skills and experience using internal and external data sources (i.e. Nielsen)

Outstanding organizational skills as demonstrated by an ability to set and handle multiple priorities

Physical Requirements

• Employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms, and talk or hear.
• Employee frequently is required to walk and sit.
• Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
• Employee must regularly lift and/or move up to 25 pounds as needed.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability
• to adjust focus.
• Exposed to moving mechanical parts and outside weather conditions
• Noise level in the work environment is usually moderate.

The base salary range for this position is $192,000 to $288,000.

Actual compensation offers may vary based on certain factors, including but not limited to experience. This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.

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