VP, Public Sector GTM

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Role Overview 

ServiceNow is seeking a strategic and dynamic Vice President, Global Head of Public Sector Go-To-Market (GTM) to define and execute the growth strategy for our ~$2B Global Public Sector business. This executive will lead the charge in expanding ServiceNow’s footprint across government markets worldwide – developing industry-specific solutions powered by the Now Platform and AI to accelerate mission and business transformation. 

As a core member of the Regulated Industries leadership team, the Global Head will shape the vision, drive alignment across cross-functional teams, and lead a high-performing global GTM organization to deliver bold growth outcomes. 

What You Will Do 

• Define and Execute Growth Strategy: Drive clarity on the plan to deliver significant year-over-year NNACV growth over the next three years across the Public Sector portfolio. 

• Lead and Inspire a World-Class Team: Manage, develop, and energize a global GTM team (~15) through coaching, prioritization, and strategic activation, ensuring clear accountability and execution excellence. 

• Engage Executive-Level Customers: Lead from the front by facilitating C-suite workshops, EBCs, and advisory boards—driving genuine engagement and action with ServiceNow’s AI and platform capabilities. 

• Champion Key Accounts: Serve as executive sponsor for marquee customers, collaborating with account teams and senior stakeholders to ensure integrated solutions and measurable outcomes. 

• Establish Operational Excellence: Build structured operating rhythms—such as quarterly Industry Business Reviews and regional strategy sessions—to ensure data-driven decision-making and coordinated execution. 

• Harness Insights to Drive Growth: Leverage analytics to uncover trends, pipeline gaps, and sub-industry opportunities; design targeted initiatives that accelerate adoption and revenue growth. 

• Drive Platform Adoption: Identify transformational “wall-to-wall” opportunities within the Public Sector to expand platform penetration and customer impact. 

• Cultivate Strategic Partnerships: Build and strengthen alliances with global consultancies, SIs, and advisory practices, co-developing proprietary go-to-market motions and assets that amplify growth. 

• Influence Product and Marketing Strategy: Partner with Product and Industry Marketing to refine solution priorities, messaging, and use cases—capturing marquee customer success stories to elevate market positioning. 

• Represent ServiceNow on the Global Stage: Serve as an industry thought leader, showcasing how ServiceNow is transforming public services worldwide through digital innovation and AI. 

To be successful in this role, you will bring a blend of strategic, operational, and leadership experience grounded in the Public Sector and enterprise technology. 

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.Bachelor’s Degree in Public Administration, International Relations, Political Science, Business Administration, or a related field; Master’s Degree preferred. 
• 15+ years of experience spanning some combination of: 

• C-suite leadership in Technology, Operations, or CRM within the Public Sector National or State Governments 
• Management consulting or strategy advisory experience 
• Enterprise software, AI, or technology leadership roles 

• Proven record of transformational impact within the Public Sector—ideally with hands-on operator experience, translating strategy into solutions that deliver measurable mission, citizen, or operational outcomes. 

• 10+ years of people leadership, with demonstrated ability to inspire and develop high-performing global teams. 

• Deep expertise in applying technology and AI to drive operational efficiency, improve key performance indicators, and enable large-scale transformation. 

• Distinctive executive presence and ability to engage confidently with senior government and enterprise leaders (CEO, COO, CIO/CTO, CHRO, CCO, P&L leaders), expanding and deepening strategic relationships. 

• Strong relationship-building skills, fostering long-term trust with customers and internal stakeholders in complex, matrixed organizations. 

• Analytically driven and strategic, comfortable using data, insights, and agile operating models to guide prioritization and execution. 

• Global perspective, with experience leading teams and engaging customers across geographies. 

• Cultural alignment with ServiceNow values: Win as a Team, Stay Hungry and Humble, and Wow the Customer—with a reputation for integrity, curiosity, and collaboration. 

• Willingness to travel up to 50% globally. 

For positions in this location, we offer a base pay of $263,000 - $447,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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