VP, Partnership Management

ABOUT LIV GOLF

Now in its fourth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the world. As the first truly global golf League, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts. In 2022, LIV Golf launched The International Series, which features 10 elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.

HISTORY

Founded in 2021 and officially launched in 2022 with the eight-event LIV Golf Invitational Series, 2025 was our third 14-event season as the LIV Golf League.

The format respects golf’s history and traditions with updates for modern-day sports fans; four days, 72 holes, no cut, shotgun start, and simultaneous Team and Individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 900 million homes across 200 international territories, showcase world-class competition happening at LIV Golf’s 14 global events. Music entertainment, food, live concerts, family-friendly activations and offer a festival-like atmosphere. A two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year, our signature hospitality, inclusive atmosphere, quality food and beverage offerings, post-play concerts have helped LIV Golf have helped build record-breaking attendance at events worldwide.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy. Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact on and off the course, in local communities around the globe, the League is committed to giving back and improving the world through golf.

ROLE OBJECTIVE/THE TEAM

• Responsible for managing the relationships between LIV Golf and its partners.

• Maintaining current partnerships or overseeing any other activities that strengthen these connections.

• Identifying potential partners who could benefit from working with their organisation.

• Responsible to upsell and renew existing partners.

JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING

• Managing relationships with partners in order to ensure that they are satisfied with the results of their collaboration

• Developing strategies to increase brand awareness and grow audiences for specific partners’ products or services

• Evaluating the performance of existing partnerships in order to identify opportunities for improvement

• Developing and managing effective marketing campaigns to promote specific partners’ products and services

• Communicating with partner companies on behalf of the organisation to ensure that all parties are satisfied with the current status of partnerships

• Developing and implementing strategic plans that align with partner goals and objectives

• Establishing effective communication channels with partners in order to foster productive working relationships

• Monitoring market trends and competitor activities in order to identify potential opportunities for new partnerships

• Create a systematic, process-driven approach to partner outreach and relationship management

• Collaborate with senior management and other marketing teammates to align our internal goals with new and existing partner relationships

• Negotiate and finalise deals in accordance with the company’s contract guidelines and policies

• Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships

REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU

• Self-motivated – LIV Golf is a lean organisation and candidates will be expected to use their initiative to take on new tasks and projects.

• Strong teammate – candidates will be expected to have a positive influence on the team atmosphere and culture and to look beyond individual goals and think with a team-first mentality.

• Personable – candidates will be required to build relationships internally to ensure all departments are supporting the partnership team strategy.

• Confident – candidates will be expected to build relationships with, and deliver pitches to senior executives within major global companies.

• Creative & strategic – candidates will play an active role in the building and implementation of the Commercial Partnerships strategy and the creation of custom presentation material.

• Ability to manage a busy and varied workload.

• Experience with CRM management and creating presentations.

• Advanced skills in organisational efficiency and project leadership, including demonstrated accomplishments while working with cross-functional teams.

• Ability to extract and analyse data to make effective, efficient decisions about prospect strategy and process.

• Flexibility – international travel is part of the role.

YOU’LL THRIVE HERE

• At least 10 years’ experience in sales, partnerships and/or business development – preferably in sports.

• Experience in working on large, multi-year partnership deals is a bonus.

• A strong network of contacts and relationships, with a track record of success.

• Experience in generating leads and managing through to conversion, ensuring strong relationship management at all stages.

LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.