VP Partner Management

VP, Partner Management

NYC-based | Leads a small, world-class team | Ad Tech / MarTech

As VP of Partner Management, you will be responsible for stewarding and scaling the company’s most strategic partnerships, ensuring they deliver sustained value to customers and the business. Leading a compact, world-class team, this role focuses on operational excellence, partner performance, and long-term relationship health across platforms, data providers, and technology partners. You will sit at the center of Product, Commercial, Legal, and Customer teams—translating strategy into execution, resolving complexity, and building durable governance models that enable partners to operate as true extensions of the company’s offering.

As the VP, Partner Management at Smartly you will…

• Lead and scale a high-caliber Partner Management organization focused on performance, enablement, and long-term joint success.

• Own the strategic and operational management of top-tier partners—including social, CTV, and programmatic platforms.

• Drive partner performance, ensuring partners meet or exceed commercial commitments, integration quality standards, support SLAs, and joint activation goals.

• Serve as the executive point of escalation for partner issues, ensuring swift resolution and seamless cross-functional coordination.

• Collaborate closely with Product and Engineering to ensure partner integrations remain stable, innovative, and aligned to roadmap priorities.

• Work with Commercial, Sales, and Customer Success teams to develop partner playbooks, co-selling frameworks, and joint value propositions that improve customer outcomes.

• Establish robust partner health frameworks—including KPIs, scorecards, QBR structures, business reviews, and governance models.

• Identify opportunities to deepen partnerships through expanded capabilities, advanced integrations, new feature adoption, or enhanced AI-driven workflows.

• Monitor partner ecosystem performance, competitive positioning, market shifts, and platform policy changes to inform strategy and proactively manage risk.

• Partner with Legal and Finance on contract renewals, renegotiations, incentive frameworks, and operational compliance.

• Represent the company with senior-level partner executives, industry organizations, and strategic forums.

We are looking for you if you have...

• 10+ years in Partner Management, Strategic Alliances, Platform Operations, or Enterprise Account Management within Ad Tech/MarTech or digital media platforms.

• Strong understanding of the paid social, programmatic, creative automation, or measurement ecosystems.

• Proven success managing senior-level relationships with major platforms (Meta, TikTok, Google, Amazon, Snapchat, etc.).

• Demonstrated experience leading teams responsible for partner performance, retention, and operational excellence.

• Ability to navigate technical discussions involving APIs, integrations, product capabilities, and data flows.

• Strong problem-solving, negotiation, and executive communication skills.

• A track record of building scalable governance structures, dashboards, QBR frameworks, and partner operations workflows.

• NYC-based or flexible to work within the company’s hybrid model and travel to partner offices/events.

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Why Join Smartly?

• Work at the forefront of AdTech with a fast-growing global SaaS company.

• Exposure to senior stakeholders and strategic decision-making.

• Collaborative, international culture with offices worldwide.

• Competitive compensation and benefits package.

Salary in USD : $ 200,000 - 250,000 USD

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About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.