VP of Sales Development

About Planful

Planful is the pioneer of financial performance management software. We help the world's leading finance teams plan better, close faster, and report with confidence — from Global 2000 enterprises to high-growth challengers. Our platform is purpose-built for the CFO's office, and our customers trust us to run their most critical financial processes.

The Role

We're looking for a VP, Sales Development to lead our global SDR organization and own pipeline creation across three distinct go-to-market motions. You'll lead ~30 SDRs through three managers, report directly to the CMO, and partner closely with the CRO. The SDR org transitioned to a Marketing-led, quality-first model in early 2025. The architecture is in place. Now we need someone to execute against it, optimize for scale, and develop the manager layer above the team. This is a hands-on leadership role for someone who has done this before.

What You'll Own

• Global SDR pipeline creation targets, held to quality metrics, not just meeting volume

• Development of three SDR managers (two in seat, one hire in H1)

• Execution of the allbound model: inbound qualification, outbound targeting, and ABM plays integrated across all three motions

• SDR compensation model ownership, quarterly calibration against quality-first comp design

• Cross-functional partnership with Demand Gen, ABM, Field Marketing, RevOps, and Sales leadership

• Pipeline health reporting to CMO and CRO on a cadenced basis

What You Bring

• 7+ years in sales development, including at least 3 years managing through a manager layer

• Experience running multiple simultaneous SDR motions; inside, field, and international preferred

• A track record of improving pipeline quality, not just volume. You can speak to S2 acceptance, S3 conversion, and deal progression as a connected system

• Strong collaboration with Marketing on account-based strategy - you know how to operate in a demand gen and ABM ecosystem

• Ability to develop manager-layer talent. You know how to coach people who coach people

• B2B SaaS background required; finance / CFO-adjacent domain experience a plus

Why this Role

• Build on something, not from scratch: The org, model, and team are already in motion. Your job is to optimize and scale, not redesign

• Direct access to CMO and CRO: Short decision cycles, clear mandate, and real executive partnership

• Quality over volume, for real: The comp model and operating cadence are already anchored on pipeline quality. You'll be pushing on an open door

• A team that wants to be led well: Capable managers and motivated SDRs ready for the next level of leadership.

Why Planful

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days

• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave

• Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and most recently - Palm Desert, California!

• Team-specific offsites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco

• Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for all employees, in-office or remote.

• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs

• Employee Resource Groups such as Women of Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way

Pay Transparency Statement

At Planful our top priority is to support our employees and ensure each individual has access to equal growth opportunities. Pay decisions take into consideration the individual's skillset, experience, knowledge, qualifications for the role, and specific work location.

Our salary band for this role is $210,000 – $250,000 USD OTE, dependent on working location and experience. More details about our company benefits can be found here: https://planful.com/jobs/