VP of Sales - B2B Manufacturer #0209

Our client is a privately owned multinational and the recognized global leader in premium outdoor heating solutions, serving both residential and hospitality segments worldwide. Since establishing its North American presence, the business has expanded organically at approximately 20 percent annually, and is now appointing its inaugural VP of Sales for the region.

In this role, you will assume complete ownership of the North American sales function, directing a team of around 15 professionals spanning specification sales, builder sales, inside sales, and channel management across the United States and Canada. The position reports into the President of Global Heating, with a dotted line of accountability to the CEO.

This is a growth and business development mandate rather than a caretaker role. You will generate pipeline, unlock new verticals and geographic markets, design a scalable commercial operating model, and shape the sales strategy underpinning the company's 2027 through 2030 expansion plans. Regional accountability sits with you for top-line revenue, gross margin delivery, and cost-to-serve discipline.

Requirements:
Essential

• A bachelor's degree in business or a comparable discipline
• At least 7 years of progressive commercial leadership experience within B2B settings
• A demonstrated history of growing revenue while protecting margin across geographically distributed sales organizations
• Strong financial fluency covering pricing strategy, discount governance, contribution margin analysis, and forecast reliability
• Working experience in specification-led, technically complex, or premium durable goods categories such as HVAC, building products, or construction materials
• A business development mindset, evidenced by a track record of breaking into new verticals, regions, and strategic accounts
• Solid grounding in the architect, developer, contractor, and builder community
• A history of leading and developing sales teams through structured, KPI-led operating cadences
• Demonstrated capability managing long-cycle, project-based pipelines from initial design influence through to contract close

Preferred

• Prior experience overseeing Canadian sales operations in parallel with the U.S. market
• Hands-on familiarity with HubSpot or comparable CRM systems and performance dashboards
• A professional background in outdoor living products, HVAC, or heating

Benefits:
• Base Salary ranging from $200,000 to $220,000
• Variable Compensation through a commission plan that lifts total earnings roughly 25 to 30 percent above base
• Paid Time Off of 20 days per year
• Health Coverage via a comprehensive medical benefits program
• Retirement Savings supported by a 401(k) plan
• Career Progression with a defined runway toward global sales leadership

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