VP of Product

About the Position

Bluefish is seeking an exceptional product leader with the rare ability to own every aspect of the product lifecycle — from high-level strategy to detailed execution — while building and leading a world-class product organization. The VP of Product will set the vision and direction for our entire product portfolio, serving as both a strategic executive and a hands-on leader who can inspire a team while rolling up their sleeves when it matters.

This role spans all levels of leadership — from defining broad product vision and company strategy to developing detailed specs and guiding implementation. As both a strategic driver and an empowering manager, you will be the executive force behind our product's success, responsible for aligning the organization around customer needs and ensuring we're building the right solutions to solve real problems at scale.

You must be comfortable operating at the executive level while remaining grounded in product craft — engaging directly with the board and leadership on strategy, while also diving deep with engineering, design, and go-to-market teams. You will thrive navigating an ambiguous and rapidly evolving AI marketing landscape, and you know how to build and scale a product organization from an early stage.

The ideal candidate has experience scaling products and teams in both startup and enterprise environments, is deeply customer-oriented, and is motivated by the challenge of building something category-defining from the ground up.

What You’ll Be Doing

• Define and champion a compelling product vision and multi-year roadmap that aligns with company strategy, market opportunity, and customer needs — and rally the organization around it.

• Build, lead, and mentor a high-performing product team, establishing best practices, processes, and a culture of customer obsession and rigorous execution.

• Own and drive end-to-end product strategy across the full portfolio, ensuring each initiative has a clear vision, measurable outcomes, and cross-functional alignment.

• Serve as a key member of the executive team, contributing to company strategy, fundraising narratives, board communications, and organizational decisions.

• Spot macro trends, evaluate competitive landscapes, and translate insights into differentiated product strategies that position Bluefish as a market leader.

• Apply rigor to deeply understand customer needs and pain points at scale. Identify and prioritize features and bets that deliver maximum value and create sustainable competitive advantage.

• Drive seamless collaboration and alignment across leadership, engineering, design, sales, and customer success — ensuring the product organization is a force multiplier for the entire company.

• Define and monitor product success metrics, evaluate ROI, and create accountability frameworks that connect product outcomes to business results.

• Represent the product externally — with key customers, partners, analysts, and the press — as a credible and inspiring spokesperson for Bluefish's vision.

Qualifications

• 10+ years of product management experience, including 3+ years in a VP or senior product leadership role, with a mix of startup and enterprise environments preferred.

• Proven track record of building and scaling high-performing product teams, including hiring, developing, and retaining top product talent.

• Proven 0-to-1 product experience, including defining a product from scratch, navigating ambiguity, and driving successful first launches.

• Demonstrated success launching and scaling SaaS products, with experience in AI-driven or marketing technology platforms strongly preferred.

• Executive presence and communication skills — ability to influence the board, inspire the company, align cross-functional leaders, and build confidence with customers and partners.

• Strong technical acumen — comfortable working closely with engineers, understanding system architecture, and making sound build/buy/partner decisions.

• Exceptional analytical skills with the ability to make data-driven decisions, interpret complex data, and translate ambiguity into clear strategic direction.

• Deep experience with customer discovery and customer-facing product leadership, including managing roadmap expectations across enterprise and mid-market customers.

• Startup-ready mentality — energized by building from scratch, thriving in ambiguity, and operating with a bias toward action in a fast-moving environment.

• Deep empathy for users and a relentless focus on delivering customer value that translates into measurable business outcomes.

• Ability to zoom in and out: set high-level strategy while also shaping the details of execution when needed.

• High energy, self-starter attitude with a track record of driving outcomes in lean, high-growth organizations.

What We Offer

• A dynamic role at the forefront of AI marketing technology with ample opportunities for personal and professional growth.

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI.

• Tackle challenging problems while disrupting the $300BN legacy martech industry.

• Join an experienced team where you will have immediate ownership and impact.

• Competitive salary and bonus appropriate for experience and company stage.

• Significant equity package appropriate for company stage.

• Full medical, dental and vision benefits.

• PTO and remote work flexibility.

About Bluefish

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences.

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin. 

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI

• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry

• Join an experienced high-performing team where you will have immediate ownership and impact

• Experience a true meritocracy with significant career growth upside as the business scales

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.

• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.

• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.

• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.

• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.

• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.