VP of Product, Membership Experience

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

The VP of Product, Membership Experience, is a senior product leader responsible for shaping and scaling Crunchyroll’s flywheel product offering – including Games, Interactive, eCommerce, and Theatrical – and maximizing their contribution to overall membership value through their respective product portfolios.

This role functions as a senior leader overseeing a team of product specialists across a number of flywheel products, ensuring each offering has a strong standalone product experience while supporting the flywheel line of business owners on how these offerings increase engagement, retention, and long term value of the Crunchyroll membership.

This role will partner closely with the VP of Streaming Experience to integrate flywheel products into the broader SVOD membership journey, and with the SVP of Platform & Monetization to ensure scalable, reliable product foundations.

Core Areas of Responsibility

Flywheel Product Ownership

Own the product strategy, roadmap, and execution for:Digital MangaGamesInteractiveeCommerceTheatrical

• Ensure each business has a high-quality, scalable product foundation (e.g., APIs, developer tools, storefronts, content surfaces).

Membership Value & Flywheel Strategy

• Define how each flywheel product contributes to:

• Membership value

• Subscriber growth

• Engagement

• Retention

• Lead strategy for how flywheel products connect back into the SVOD experience in partnership with the VP of Streaming Experience.

Business Alignment & Accountability

• Serve as the primary product partner to flywheel business owners.

• Make product decisions with clear awareness of P&L impact and business outcomes.

• Use data to quantify and communicate the value of flywheel product changes.

We are considering applicants for the location(s) of Los Angeles, CA.

About You

• 10+ years of product leadership experience owning consumer-facing, membership-driven products that drive engagement, retention, and revenue growth.

• Proven track record leading product strategy, roadmap definition, and execution across multiple product portfolios with measurable impact on membership growth and long-term value

• Experience building and scaling membership-driven or subscription-based products, ideally within media, entertainment, gaming, or other fan-driven ecosystems.

• Proven ability to collaborate with business owners and cross-functional teams to drive data-informed product decisions, prioritize initiatives for business outcomes, and communicate results effectively to stakeholders.

• Passion for anime, fandom culture, or other fan-driven entertainment ecosystems, with a strong understanding of how fans engage beyond streaming.

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$282,000—$350,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

•
Courage. We believe that when we overcome fear, we enable our best selves.

•
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

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Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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