VP of Marketing

Vapi (/ˈVɑːpi/):

• We’re creating the shift to voice as humanity’s default interface

• We’re the most configurable platform for deploying voice agents

• We’ve grown to over 700k developers in two years, adding 2,000+ every day

• Try talking to Vapi now!

Why We’re Hiring This Role:

• We’re looking for a VP of Marketing to own our full go-to-market narrative and growth engine as we scale from early traction (600K+ developers) to category leadership in voice AI

• This is a builder role focused on creating a high-performance, developer-first marketing system that supports both PLG growth and enterprise pipeline

• You will partner directly with the founders to define the category, sharpen positioning, and translate technical depth into market impact

What You’ll Do:

• 30 Day:

• Build a deep understanding of Vapi’s product, developer motion, and enterprise GTM strategy

• Audit current marketing channels, growth loops, and attribution systems

• Align with founders and GTM leadership on positioning, priorities, and success metrics

• 60 Day:

• Establish marketing operating cadence (OKRs, pipeline reviews, reporting)

• Refine positioning and messaging across developer and enterprise audiences

• Begin scaling high-impact growth channels (content, SEO, developer engagement)

• 90 Day:

• Launch a cohesive marketing engine spanning developer growth, product marketing, and demand generation

• Implement clear attribution and resource allocation across channels

• Deliver measurable impact on developer activation and enterprise pipeline generation

Who You Are:

• You’ve scaled a developer-first or infrastructure product from early traction to meaningful growth (e.g. $30M to $100M ARR or 100K to 1M+ users)

• You understand both PLG and enterprise GTM motions and how to balance them effectively

• Product marketing is your core strength. You can translate complex technical systems into compelling narratives

• You operate at a VP/CMO level with strong ownership, judgment, and bias for action

• You’ve worked in lean, high-growth environments and know how to prioritize ruthlessly

• Bonus: Experience in voice AI, real-time systems, or conversational AI

Why Vapi:

• Generational impact: Build the human interface for every business

• Ownership culture: 70% of the company are previous founders

• Kind team: The founders, Jordan and Nikhil, are Canadians

• Tier-1 Investors: YC, KP seed, Bessemer Series A

What We Offer:

• Real stake: We offer a competitive salary and excellent equity ownership

• Comprehensive health coverage: medical, dental, and vision plans

• Team love: We love hanging out, and we do quarterly off-sites

• Flexible time off: take what you need

• More: catered meals, transportation, gym, and a $10k annual L&D budget