VP-Director of Media (Pharma Agency)

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.

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The VP, Director of Media Strategy and Planning is responsible for developing the strategic approach and leading all things media, including accurate budget control and the flow of media activity. Working across functional teams, the VP, Director role will lead all planning and delivery of integrated cross-channel media plans including both digital (programmatic, endemic, social, search) and traditional (TV, print, OOH) media. This role is responsible for the full planning cycle from determining goals and objectives for media programs, developing budget recommendations, and modeling outcomes in order to reach those goals. The Director will lead of team of supervisors and planners in developing the subsequent plans, work with the analytics team to align on a measurement plan, and ensure team is delivering, optimizing, and achieving client goals accordingly. A successful candidate will lead via education and example, pitching in and working with junior team members as both a mentor and a colleague.

What You'll Do:
• Provide strategic thinking for the development, planning and implementation of client media plans, as well as the ongoing management of the campaigns. Work with key stakeholders to determine appropriate measurement techniques for properly evaluating success and criteria for optimization.
• Work with the client and senior leadership to establish annual budget and staffing plans.
• Manage accounts to ensure that client staffing plans are established to be fiscally profitable.
• Identify ways to grow accounts via new partnerships and additional opportunities for growth in media spend and/or fee generating activities.
• Lead team in developing RFPs, lists of media partners for consideration, and criteria against which partners will be evaluated.
• Oversee and assist junior team members in the planning process, execution, and day-to-day management of campaigns.
• Develop the staff through performance management and consistent feedback.
• As the team lead, build and maintain relationships with key stakeholders, account, creative, ad ops, strategy, and analytics teams across the internal organization, in order to facilitate the implementation and measurement of campaign.
• Build and maintain relationships with key vendors, platforms, and technology partners, including identifying opportunities for new ideas and emerging technologies. Ensure junior team members are aware of and learning to take advantage of these opportunities.
• Monitor the latest trends in advertising and healthcare and work with appropriate internal stakeholders to develop client-facing POVs, test and learn scenarios, and resulting case studies, as appropriate.
• Participate in new business pitches and proposals as needed.
• Supervise team of three to six team members, helping to develop their skill sets and assigning relevant tasks for career growth and appropriate account management.

About You:
• 8+ years of relevant agency experience in planning and buying media across both online and offline channels.
• Demonstrated ability to multi-task, prioritize, and manage to deadlines.
• Demonstrated account leadership, initiative, and willingness to assume greater responsibility.
• Understand the elements of a strategic marketing communications plan and be able to actively participate in its generation.
• Understand all the steps necessary to complete each stage of a job.
• Understand how to produce a comprehensive estimate.
• Know how to present agency concepts to the client and guide client to well-considered responses and requests.
• Ability to provide clear and logical direction on all work orders.
• Direct experience with pharmaceutical (preferred) and/or healthcare advertising for both patients and physicians.
• Knowledge of media planning and buying, third party tracking and ad serving technology, and audience and competitive research tools.
• Experience with paid social and search strategy, a plus.
• Understanding of and ability to explain full-funnel media campaigns.
• Experience working within a full-service agency and/or client side preferred.
• 3+ years of supervisory experience or related account management experience.
• Bachelor's degree required, preferably in a related field.

What we can offer

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

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