VP, Digital & Social

JOB TITLE: VP, Digital & Social

LOCATION: Abu Dhabi

CONTRACT TYPE: 6-month secondment with the potential to go full-time, permanent

REPORTING TO: SVP, Brand and Marketing

PURPOSE OF THE ROLE

The Vice President, Digital & Social, will provide strategic leadership across the company’s digital and social media ecosystem. This role is pivotal in driving innovation, enhancing performance, and ensuring alignment with brand narratives and business objectives across all digital touchpoints. The incumbent will be expected to implement cutting-edge strategies that maximise engagement and drive measurable results. 

KEY RESPONSIBILITIES

Define and drive the overall digital and social strategy across multiple platforms including all operating companies’ websites. 

Lead the development and execution of platform-specific strategies for Instagram, LinkedIn, YouTube, Facebook, X (Twitter), and Snapchat for both brands, ensuring cohesive and integrated marketing campaigns. 

Oversee the creation and maintenance of unified content frameworks that are aligned with brand narratives, while also managing performance analytics to track the effectiveness of campaigns and initiatives. 

Drive digital innovation initiatives to stay ahead of industry trends, leveraging new technologies and methodologies to enhance brand visibility and engagement. 

Guide the strategic evolution of corporate websites, including overseeing comprehensive redesign projects, improving user experience (UX) optimization, and implementing effective Search Engine Optimization (SEO) strategies. 

Own and manage governance and brand safety across all social media accounts, ensuring compliance with industry standards and company policies. 

Collaborate with cross-functional teams to integrate digital and social media strategies with broader marketing, PR, and corporate communication goals. 

Develop and manage budgets for digital and social media initiatives, ensuring cost-effectiveness and alignment with overall business objectives. 

Provide leadership and mentorship to the digital and social media teams, fostering a culture of creativity, collaboration, and continuous improvement.

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

18 years of experience in digital marketing and social media strategy, with at least 5 years in a leadership role overseeing diverse digital initiatives.

Proven track record of driving digital transformation and innovation within large organisations, with measurable success in enhancing brand presence and engagement.

Strong understanding of SEO, UX, and website analytics, with a demonstrated ability to implement effective strategies that drive traffic and conversion.

Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively with internal and external stakeholders.

Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously, with a strong focus on results and accountability.

A high level of creativity, innovation, and problem-solving skills.

A strong leadership, communication, and collaboration skills, with the ability to influence and inspire others.

A high level of attention to detail, quality, and accuracy.

ABOUT ACORN STRATEGY

Voted Large Agency of the Year and winner of multiple international awards, Acorn Strategy is a full-service communications consultancy with offices in Dubai, Abu Dhabi, Melbourne, Perth, and London, and an ever-expanding client roster. We are an integrated marketing, public relations, and digital consultancy that delivers sharp, agile, and creative strategies to help grow our clients’ business.

OUR CULTURE

We understand that our success depends on recruiting and retaining the highest quality individuals. We have created an environment for people to grow and learn through a culture that empowers creativity, innovation, and professionalism. The core values we live by are collaboration, agility, bravery, curiosity, and growth.

OUR PEOPLE

Over the years we have come to realise that although each of our team members are unique, we each share a series of personal traits that have successfully linked us culturally as a team and as an agency at large. 

ACORN STRATEGY is an Equal Opportunity Employer. We are dedicated to creating and building a respectful and empowering environment. We aim to create an inclusive workplace that supports our diversity and increases our potential to produce work that better represents and resonates with the world around us.